Coverage gaps aren’t always obvious.
They can show up last-minute, across different sections, often when teams are already stretched thin. We know the constant attention required to keep up with the modern news cycle, and there’s not always time to prioritize identifying content to fill those gaps. The idea of trusting third-party content providers to do so probably feels like it isn’t worth the hassle—at least, not without a great deal of trust.
At Stacker, we’ve been building that trust with our 3,000+ publisher network for nearly a decade.
Now, we’ve created an even simpler way for you as publishers to fill your coverage gaps consistently and without expending your resources.
Publisher partners have been clear about what would make the biggest difference. They want no manual sorting, full control over what flows into their CMS, and an easy way to keep sections consistently updated.
Content needs to move cleanly from discovery to publication, without adding extra steps–you’re busy enough as it is.
We listened, and that’s what led to our new self-service RSS feed experience in Story Hub.
Custom RSS feeds reduce the friction between finding a story and getting it live.
On our newly relaunched Story Hub platform, publishers can now create feeds tailored to their editorial needs. They can select:
Each feed generates a unique URL that plugs directly into your CMS or automation workflows, so stories flow in automatically.
Custom feeds make it easier to keep every section of your site active.
You can create separate feeds for different areas—Business & Economy, Lifestyle, Local—and ensure each one is continuously updated as new stories are published.
The result is steady coverage without constant oversight.
As newsrooms are forced to operate with smaller teams and higher expectations, we need workflows that are able to support that pace. Custom feeds help reduce the manual work required to maintain consistent publishing, keep sections up-to-date, and move quickly without sacrificing quality.
This is about removing friction from the day-to-day to enable newsrooms to focus on what they do best, whether that be local or investigative reporting, or any other type of journalism that makes your newsroom stand out from the crowd.
Ready to set up your custom feed? It takes just a few steps:
That URL can plug directly into your CMS or automation tools.
And if you need further support, reach out to your Partner Success team member or drop me a line.
Happy custom-feed-building!
Featured Image Credit: Canva // Shutterstock