4,300+ media pickups. Over half a million readers. 151,000 impressions in a single quarter.
Those are the kinds of numbers most marketing teams only expect to see when something goes viral — but TurboTenant achieved that by treating earned media like a distribution channel.
Standing out in the real estate space grows more and more challenging each year with ad spend increasing across the board resulting in marginal impact and changes in SEO happening faster than an apartment closing in New York City.
TurboTenant gave their owned content the reach it needed to drive real impact and the credibility that comes from being cited in trusted outlets.
TurboTenant had long invested in content marketing, producing blog posts and educational resources for landlords and renters. The content was strong, but living only in owned channels meant it lacked amplification. It wasn’t reaching new audiences or creating the authority that would validate the investment.
The task was clear: amplify reach and transform good content into brand credibility.
Stacker brought the missing piece: distribution at scale. It’s what Stacker does best.
By distributing TurboTenant’s data-driven stories into a network of regional and national publishers, the brand reached readers who weren’t already searching for them. And with real estate or other industries where purchases often come with extensive research, that matters.
Every pickup extended visibility, created discovery moments, and brought new audiences into the fold. Over time, the effect wasn’t linear; it compounded.
Being the brand to show up time and time again as the authority across a range of real estate concerns is the way to stand out in a crowded room. It’s how TurboTenant got to be the house on the hill.
Stacker distributed TurboTenant’s stories across a network of 4,000+ publishers. Coverage spanned everything from regional news outlets to widely read national sites.
The impact was consistent, not a one-off win. One story alone earned 415 placements. Another quarter delivered 151,000 impressions. Each pickup extended the lifecycle of TurboTenant’s existing content and made every piece work smarter, not harder.
Marketing teams’ bandwidth are already stretched and the content cycle only gets faster and faster. Finding ways to extend the legs on existing content is the most scalable way to reach new audiences.
The metrics speak for themselves:
For TurboTenant, this was about authority. Compounding credibility where every placement strengthens brand trust.
As Jess Pelini, Head of Brand Marketing at TurboTenant, put it:
“Press releases can get some pickups, but Stacker placements are more meaningful because they create real discovery and extend the value of your entire content library.”
TurboTenant now sees earned media distribution as a repeatable growth lever.
By treating distribution with the same seriousness as creation, TurboTenant has positioned itself to be trusted and enabled its team to stretch the impact of their marketing efforts.
👉 Want to see the full case study? Read it here.
Benjamin Chipman is a GenZ brand and content marketer at the intersection of media and storytelling. Informed by his experiences across the creator economy and the TODAY Show, Benjamin has unique perspective about where traditional and new media converge. Passionate about where brands come together with culture and community, he brings this to all things marketing at Stacker. When he's not locked in to work, he's probably trying a new restaurant or planning his next trip to Spain.
Featured Image Credit: Photo Illustration by Stacker // Shutterstock, Canva