We’ve seen stats like this before — and they never get easier to read. Each year, more than 65 million Americans seek help for a mental health condition. But two-thirds of them don’t get the care they need. The system is too confusing, too expensive, and too hard to access.
That’s the gap Rula (formerly Path Mental Health) stepped in to close. Their vision: a world where high-quality, holistic mental health care isn’t a luxury — it’s the standard.
When they launched in 2019, the response spoke volumes. Over 120 million people gained in-network access, and millions of therapy sessions followed.
But five years in, it was time for something more. In February 2024, Rula unveiled a new identity and a sharper focus: make licensed mental health care easier to access, more affordable to maintain, and better at delivering real outcomes.
Rebrands are never easy — especially when the stakes are this high. Rula’s answer? Start by rethinking the content strategy.
Rula wanted their new brand to carry the same trust and authority they’d already earned — but with bigger ambitions and a broader reach. That meant creating more high-quality content that reflected their evolved mission. And getting it in front of more people.
They turned to Stacker Connect as a distribution partner, bringing a solid foundation of editorial content ready for the wire. Less than a month into the partnership, Rula launched their first story.
Over the next six months, they built a new library of publisher-ready content, working closely with the Stacker team to fine-tune each piece for maximum visibility and engagement.
To reestablish brand authority and broaden their reach, Rula leaned on Stacker for both strategic distribution and hands-on collaboration. From the start, the partnership was built on transparency and flexibility — giving Rula the tools to create content that resonated with publishers and delivered real results.
Over time, the Rula team refined their approach to content creation, building stories that met publisher needs while boosting domain authority through hundreds of new referral links and pickups.
“The ability to customize our content creation and distribution strategy as we learn more about syndication networks and campaign performance has been amazing,” said Anthony Corbo, Sr. SEO Associate at Rula. “With Stacker's real-time insights, we can tailor content specifically for syndication, enhancing our pickups and reach.”
Rebrands can be risky — especially if they launch without a solid content strategy behind them. But Rula partnered with Stacker to ensure their new brand identity came with staying power.
In just three months, Rula’s domain rating jumped by two points, fueled by 194 new high-authority referring domains. Three months later, that growth tripled. The strategy didn’t just work — it gained serious momentum.
Through their partnership with Stacker, Rula gained access to Connect — an earned distribution platform backed by human editorial expertise and a network of over 4,000 local and national news outlets. Every story Rula submitted was reviewed and refined by Stacker’s editorial team to meet journalistic standards and maximize its potential for reach, engagement, and relevance.
One standout example? How to stop taking things so personally — a relatable, clinically-reviewed story that earned 245 placements across Stacker’s publisher network. With a headline that teased real, actionable steps and editorial credibility baked in, it clicked with both publishers and readers.
Through Stacker’s reporting dashboard, Rula could track performance in real time — giving their team insights they could immediately apply to future campaigns.
Over six months, Rula:
The results didn’t just outperform traditional PR — they accelerated Rula’s brand recognition as a leading platform for mental healthcare.
“We’re delighted by the results we’re seeing with Stacker,” said Anthony Corbo, Sr. SEO Associate at Rula. “Our goal in 2025 is to double the number of unique referring domains linking to rula.com through this partnership.”
Today, Rula continues to publish new content multiple times a week — with a smarter, scalable strategy guiding every piece.
Rula’s partnership with Stacker led to hundreds of earned media placements, significantly boosting their organic search performance and laying the foundation for even greater growth in 2025.
By tapping into Stacker’s unique mix of editorial insight and scalable distribution, Rula quickly increased its visibility, trust, and referral links from high-authority publishers. That momentum helped bridge the rebrand — and made it easier for more Americans to discover the mental health care they need, when they need it most.
Now, with a content strategy built for scale, Rula is positioned to reach millions more across the U.S. — a key milestone in their mission to shape the future of mental health care.
Rula’s rebrand didn’t rely on luck. It was powered by a proven approach to high-quality branded journalism and strategic distribution. Curious what Stacker Connect could do for your brand? Let’s talk. You can also click here to learn more.
Doriane is Stacker’s Director of Marketing. She previously headed marketing departments in various companies, owned a marketing agency for 7 years, and built a startup combining automated marketing workflows with a marketing services marketplace.
Photo Illustration by Stacker // Canva