The first major difference is that we don't write press releases; we write newsworthy stories. Secondly, we don't pay for distribution — ever. We create original articles on your behalf that we distribute through our proprietary newswire, which publishers choose to republish freely due to the quality of the storytelling. This is how we’re able to earn dofollow links rather than sponsored/paid links that don’t carry SEO value (because Google knows it was paid for and thus doesn’t attribute the same authority signals to it). We call this earned syndication, because we’re not paying for sites to run our content — they choose to!