When working with our team, the goal is to build up your site's authoritative foundation so that the more bottom-of-the-funnel content you create has a better chance of reaching your specific audience. Our stories do get a very wide reach, and we're able to do some tailoring to your audience based on topic and location, but it's more of a top-of-the-funnel effort. When the stories we create on your behalf earn authority signals like media mentions, canonicals, and dofollow links, your site overall becomes more trustworthy, and the audience-focused content your team has created on your site has a better chance of ranking higher in the SERPs.