We love working with our clients' external and in-house teams, and our goal is to get as closely aligned as possible. For example, if you have an important PR release coming up, we'll want to be aware of that to coordinate our campaign launches and explore any additional angles to better support those efforts. For instance, if you're launching a new product or market, there might be different stories we recommend to better align to that objective while remaining newsworthy and impartial.