Select digital PR agencies are similar to Stacker Studio in that they create pieces of data journalism to earn media coverage. However, even the best of these agencies have to manually pitch those pieces of content to journalists, which limits the scale and predictability of their strategy. (Sometimes you'll spend 3-4 months getting a story live only to drive 5-10 pickups).
We don't have to pitch. Since Stacker Studio involves the Stacker Newswire, once a story is written, we simply distribute it out to our publishing network of 3,300+ national and local news sites who already love and trust our content. We place significant importance in the quality of the Stacker Newsroom and Stacker Newswire, as evidenced by our leadership, who are alumni of organizations like the Associated Press, The New York Times, Thrillist, Time, and more.
Unlike digital PR companies, we can predict and actually guarantee the number of backlinks each story will drive across our newswire.