It's our mission to help brands tell stories that bridge the gap between branded storytelling and newsworthy journalism. With that in mind, our newsroom is comprised of journalists, editors, and researchers who have built a career in telling newsworthy, original stories and are the experts in writing articles they know will drive pickups and attention across a national network.
We will lean heavily on you and your team during the onboarding process to understand the topic areas and keywords that are important to you and your team. Then we'll take those themes and apply them to the process we know works to create stories that perform (AKA drive pickups and backlinks to your site) and come up with your content strategy, which we'll present to you and ask for your feedback on.
From the content plan, you'll pick the topics that appeal to you and work for your business, and we'll write the stories in-house leveraging our experts. By the time you get the story, there will have already been a variety of approvals at earlier stages, so the story should be near-final form when it crosses your desk and only require a quick read-through to make sure there are no glaring errors or typos before you publish it.
We are the expert researchers and journalists, but we recognize that our brand partners will sometimes have deeper experience in their specific vertical than we might at any given time. So while we encourage feedback that helps us to tell better, more authoritative stories on your behalf, we cannot accept feedback that will make the story branded or advertorial in any way.
For example, let's say because you are so deep in your industry you stumble upon a recent research piece from an authoritative outlet that you think would add to the story we're telling on your behalf; we'd LOVE to see it! But the feedback we can't accept is in an instance where you want to promote or call out your own research/team/etc., because that would blur the editorial lines of our work.