Will I approve the story before it goes live?

Yes; there are multiple approval points baked into our process. First, we align on a content plan, discussing the angle and data research of headlines for you to approve. Once you have approved a headline, our Newsroom will write a first draft of the story for you to review and comment with your feedback. That feedback is reviewed and potentially applied to the story for you to review and approve again. Once you approve of a completed piece, you post it on your website. 

At any point in that process, we welcome any feedback that would make the story more authoritative or comprehensive in nature, but cannot compromise the objectivity of the story or make it advertorial in nature. Our Newsroom retains editorial control but the final approval is yours.