Highest-earning counties in Wisconsin

Written by:
July 24, 2025
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Highest-earning counties in Wisconsin

Data shows that annual annual income depends heavily on an individual's educational attainment, race, ethnicity, gender, and even location. One cluster of the United States is particularly well off: The five of the seven counties with the highest median household income in the country can be found in the Washington D.C. metropolitan areas of Maryland and Northern Virginia. These counties can likely attribute their wealth to their proximity to Washington D.C., which attracts highly educated and skilled people in areas of law and public policy. And people in those fields often marry each other, making two high-earning households one very high-earning household.

The 2023 real median household income in the U.S. was $80,610, an increase of 4.0% from 2022, the first statistically significant annual increase in real median household income since 2019.

Stacker compiled a list of the highest-earning counties in Wisconsin using data from the U.S. Census Bureau. Counties are ranked by 2023 5-year estimate median household income.

Keep reading to learn more about the highest-earning counties in Wisconsin.

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#50. Jackson County

- Median household income: $65,508
- Households earning over $100k: 27.9%
- Households earning less than $25k: 18.4%

#49. Clark County

- Median household income: $66,250
- Households earning over $100k: 29.8%
- Households earning less than $25k: 14.2%

#48. Wood County

- Median household income: $66,417
- Households earning over $100k: 28.7%
- Households earning less than $25k: 15.0%

#47. Green Lake County

- Median household income: $66,917
- Households earning over $100k: 31.2%
- Households earning less than $25k: 15.0%

#46. Shawano County

- Median household income: $67,032
- Households earning over $100k: 29.5%
- Households earning less than $25k: 15.7%

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#45. Vilas County

- Median household income: $67,132
- Households earning over $100k: 28.6%
- Households earning less than $25k: 14.0%

#44. Lincoln County

- Median household income: $67,726
- Households earning over $100k: 29.8%
- Households earning less than $25k: 17.4%

#43. Monroe County

- Median household income: $68,213
- Households earning over $100k: 30.5%
- Households earning less than $25k: 13.9%

#42. Manitowoc County

- Median household income: $68,611
- Households earning over $100k: 30.6%
- Households earning less than $25k: 14.2%

#41. Buffalo County

- Median household income: $68,722
- Households earning over $100k: 29.6%
- Households earning less than $25k: 16.4%

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#40. Vernon County

- Median household income: $69,556
- Households earning over $100k: 32.8%
- Households earning less than $25k: 15.3%

#39. Bayfield County

- Median household income: $69,609
- Households earning over $100k: 30.3%
- Households earning less than $25k: 13.7%

#38. Oneida County

- Median household income: $69,621
- Households earning over $100k: 32.6%
- Households earning less than $25k: 14.8%

#37. La Crosse County

- Median household income: $70,704
- Households earning over $100k: 33.2%
- Households earning less than $25k: 14.9%

#36. Waupaca County

- Median household income: $71,189
- Households earning over $100k: 31.0%
- Households earning less than $25k: 15.2%

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#35. Trempealeau County

- Median household income: $71,295
- Households earning over $100k: 33.2%
- Households earning less than $25k: 12.4%

#34. Dunn County

- Median household income: $71,785
- Households earning over $100k: 32.3%
- Households earning less than $25k: 16.1%

#33. Door County

- Median household income: $71,785
- Households earning over $100k: 35.2%
- Households earning less than $25k: 13.6%

#32. Eau Claire County

- Median household income: $71,834
- Households earning over $100k: 35.0%
- Households earning less than $25k: 12.4%

#31. Sheboygan County

- Median household income: $71,898
- Households earning over $100k: 32.9%
- Households earning less than $25k: 11.1%

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#30. Lafayette County

- Median household income: $72,091
- Households earning over $100k: 31.8%
- Households earning less than $25k: 13.5%

#29. Douglas County

- Median household income: $72,579
- Households earning over $100k: 34.6%
- Households earning less than $25k: 15.2%

#28. Winnebago County

- Median household income: $72,873
- Households earning over $100k: 34.2%
- Households earning less than $25k: 12.8%

#27. Fond du Lac County

- Median household income: $73,154
- Households earning over $100k: 34.9%
- Households earning less than $25k: 12.2%

#26. Portage County

- Median household income: $73,284
- Households earning over $100k: 34.5%
- Households earning less than $25k: 12.8%

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#25. Dodge County

- Median household income: $73,992
- Households earning over $100k: 34.5%
- Households earning less than $25k: 11.0%

#24. Chippewa County

- Median household income: $74,009
- Households earning over $100k: 35.4%
- Households earning less than $25k: 12.8%

#23. Rock County

- Median household income: $74,390
- Households earning over $100k: 32.9%
- Households earning less than $25k: 13.1%

#22. Pepin County

- Median household income: $74,536
- Households earning over $100k: 34.1%
- Households earning less than $25k: 11.3%

#21. Racine County

- Median household income: $75,331
- Households earning over $100k: 36.7%
- Households earning less than $25k: 13.0%

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#20. Oconto County

- Median household income: $75,886
- Households earning over $100k: 34.9%
- Households earning less than $25k: 12.0%

#19. Marathon County

- Median household income: $76,185
- Households earning over $100k: 35.6%
- Households earning less than $25k: 11.8%

#18. Polk County

- Median household income: $76,208
- Households earning over $100k: 34.9%
- Households earning less than $25k: 12.4%

#17. Walworth County

- Median household income: $77,359
- Households earning over $100k: 38.0%
- Households earning less than $25k: 12.7%

#16. Brown County

- Median household income: $77,490
- Households earning over $100k: 37.2%
- Households earning less than $25k: 12.5%

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#15. Sauk County

- Median household income: $77,648
- Households earning over $100k: 36.4%
- Households earning less than $25k: 12.3%

#14. Kenosha County

- Median household income: $79,412
- Households earning over $100k: 38.9%
- Households earning less than $25k: 13.1%

#13. Kewaunee County

- Median household income: $80,085
- Households earning over $100k: 37.5%
- Households earning less than $25k: 10.7%

#12. Green County

- Median household income: $80,248
- Households earning over $100k: 36.2%
- Households earning less than $25k: 12.0%

#11. Jefferson County

- Median household income: $80,604
- Households earning over $100k: 39.6%
- Households earning less than $25k: 11.6%

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#10. Columbia County

- Median household income: $82,792
- Households earning over $100k: 38.9%
- Households earning less than $25k: 11.5%

#9. Outagamie County

- Median household income: $82,857
- Households earning over $100k: 40.5%
- Households earning less than $25k: 9.4%

#8. Iowa County

- Median household income: $83,372
- Households earning over $100k: 38.8%
- Households earning less than $25k: 12.4%

#7. Calumet County

- Median household income: $87,700
- Households earning over $100k: 43.2%
- Households earning less than $25k: 8.0%

#6. Dane County

- Median household income: $88,108
- Households earning over $100k: 44.4%
- Households earning less than $25k: 11.7%

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#5. Pierce County

- Median household income: $88,802
- Households earning over $100k: 45.1%
- Households earning less than $25k: 9.6%

#4. Washington County

- Median household income: $95,851
- Households earning over $100k: 47.2%
- Households earning less than $25k: 8.5%

#3. Ozaukee County

- Median household income: $96,734
- Households earning over $100k: 48.5%
- Households earning less than $25k: 8.3%

#2. St. Croix County

- Median household income: $102,482
- Households earning over $100k: 51.3%
- Households earning less than $25k: 8.0%

#1. Waukesha County

- Median household income: $104,100
- Households earning over $100k: 52.2%
- Households earning less than $25k: 8.3%

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