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Alexandra O’Neil for Floodlight

Alexandra O’Neil for Floodlight

Stories by Alexandra O’Neil for Floodlight

A smartphone screen showing Profound's marketing tool offering through ChatGPT.
Small BusinessSmall Business

ChatGPT ads aren't just for big brands anymore: What small businesses should know

Aug 12, 2026
Close-up of a smartphone screen showing OpenAI's website with the ‘Help ChatGPT discover your products’ page.
Business & EconomyBusiness & Economy

The brand ChatGPT recommends is almost never the one advertising, Floodlight data shows

Jun 22, 2026
ChatGPT's starting dialogue displayed on a smartphone.
Business & EconomyBusiness & Economy

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

Apr 23, 2026
A laptop screen showing a ChatGPT prompt on meal planning.
Business & EconomyBusiness & Economy

Which brands are testing ads in ChatGPT?

Mar 11, 2026
Hand pointing at SearchGPT bar with the logo of OpenAI in the background.
AIAI

ChatGPT Ads: Everything you need to know

Feb 18, 2026

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