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Angelica Frey for Shopify

Angelica Frey for Shopify

Stories by Angelica Frey for Shopify

A box of Bokksu products at a Cali Star Entertainment Launch Party.
Business & EconomyBusiness & Economy

How brands keep customers engaged with clever subscription models

Nov 25, 2025
 A young adult browsing in a toy and hobby shop aisle.
Business & EconomyBusiness & Economy

Nostalgia sells: Inside the brands using throwbacks to win Gen Z and Millennial shoppers

Nov 19, 2025
Marisa Peters (2nd L) poses for a selfie with guests at the BE SEEN Gala on June 7, 2025 at Harriet's Rooftop in Los Angeles, California.
Small BusinessSmall Business

Why influencer marketing is getting a reality check

Oct 29, 2025
Boxes of OLIPOP's collaboration probiotic drink with Spongebob Squarepants 'Pineapple Paradise' on display on a grocery store.
Art & StyleArt & Style

Why weird wins in modern marketing—and how brands are pulling it off

Oct 27, 2025
A young black mom and her daughter shopping together for groceries in a supermarket.
Small BusinessSmall Business

Wellness, subscriptions, and nostalgia: How millennials are spending their money

Aug 25, 2025
The viral Trader Joes mini pastel canvas tote bags for sale.
ShoppingShopping

The rise of merch: How today’s brands turned simple swag into sought-after collectibles

Jun 18, 2025
Businesswoman leading a presentation to her creative team.
Small BusinessSmall Business

Collaboration over competition: Why brands are joining forces to grow their audiences

Jun 10, 2025

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© Stacker Media, Inc. 2026. All rights reserved.

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