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Julianne Pepitone for Shopify

Julianne Pepitone for Shopify

Stories by Julianne Pepitone for Shopify

A business team brainstorming during a meeting.
Small BusinessSmall Business

4 signs your startup is fundable, according to top investors

Dec 9, 2025
An assortment of Fishwife tinned seafood products on display.
Small BusinessSmall Business

6 traits of successful entrepreneurs (shared by real founders)

Dec 4, 2025
Hands of a seamstress sewing beads on a wedding dress.
Small BusinessSmall Business

What to look for in your first employee, according to successful small business owners

Nov 17, 2025
Yankel Polak, ButcherBox head chef, smiles while director and cinematographer Scot Yount snaps a slate at ButcherBox in Peabody, MA on Aug. 22, 2018. ButcherBox is a subscription based service for grass-fed beef - as well as humanely-raised pork and chicken.
Small BusinessSmall Business

5 crowdfunding tips from founders who raised millions

Nov 13, 2025
Knitted clothes with a craft tag showing the recycling symbol.
Small BusinessSmall Business

How small businesses are shaping the future of sustainable innovation

Jul 1, 2025

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