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Maria Carpena for WebFX

Maria Carpena for WebFX

Stories by Maria Carpena for WebFX

A vector illustration of an AI overview results using a search engine from a smartphone.
Small BusinessSmall Business

AI and SEO: Why rankings aren’t the whole story anymore and how you can adapt

May 28, 2026
A digital marketing concept featuring GEO strategy for content optimization and AI search engines.
AIAI

The 9 GEO KPIs that matter in AI search (plus how to measure performance)

May 27, 2026
A business person working on a generative engine optimization (GEO) dashboard using AI technology.
Business & EconomyBusiness & Economy

How to convince your boss to invest in generative engine optimization (GEO)

May 21, 2026
3D concept illustration showing AI bots optimizing searching on a phone.
AIAI

How to adapt and future-proof your SEO strategy for AI search results

May 20, 2026
Holographic SEO concepts over a focused person using a keyboard.
Small BusinessSmall Business

In-house SEO vs agency SEO: Which is better for your business?

May 18, 2026
Blogging and engagement graphics illustrated over a laptop.
Small BusinessSmall Business

How to use ChatGPT for digital marketing: 7 use cases and effective practices

May 12, 2026
Webpage of ChatGPT on a tablet beside a cup of coffee and sticky notes.
AIAI

10 ChatGPT examples that show its capabilities and limitations in 2026

May 8, 2026
Colleagues talking about marketing strategies at the office.
Small BusinessSmall Business

Is it better to hire a digital marketing agency or a freelancer?

May 5, 2026
Custom 3D illustration of the concept of SEO optimization for search results.
AIAI

Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors

Apr 27, 2026
A businesswoman using a smartphone navigating a holographic AI search engine bar.
Small BusinessSmall Business

How to track AI search rankings in 2026

Mar 24, 2026
A vector illustration of SEO ranking and website result concept graphics.
Small BusinessSmall Business

Google drops support for 7 schema types: What marketers must refocus on as search evolves

Mar 18, 2026

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