Sarah Armstrong for AXE

Stories by Sarah Armstrong for AXE

Beauty & GroomingBeauty & Grooming

How to apply cologne so it lasts

Mar 26, 2026

Beauty & GroomingBeauty & Grooming

How often should you shower?

Mar 25, 2026

Beauty & GroomingBeauty & Grooming

How to select the right scents for the season

Mar 24, 2026

Beauty & GroomingBeauty & Grooming

How to find your signature fragrance

Mar 23, 2026

RelationshipsRelationships

How to get ready for a first date

Feb 11, 2026

LifestyleLifestyle

Scent code: Cologne, deodorant, and body spray explained

Nov 18, 2025

LifestyleLifestyle

The essential fragrance guide for guys

Oct 30, 2025

LifestyleLifestyle

10 moments when Gen Z men need a confidence boost and the scents that help them win

Oct 14, 2025