stories
stories
HomeMoneyLifestyleNewsSportsEntertainmentTravelScienceLocal
Food & Drink

25 most popular food and snack brands

·Elizabeth Jackson

.t.Photographer // Shutterstock
.t.Photographer // Shutterstock
Add Stacker on Google

From Oreos to Doritos to Reese's Pieces, food and snacks are integral to our lives. We eat them when we're headed to the movies, when we're killing time between meetings, and to fuel up between larger meals. Not all snacks are created equal—some are beloved only by a few, while others are so popular they've become a part of the cultural fabric.

However, many snacks in the latter category have recently lost popularity. According to an April 2025 report from USA Today, major snack manufacturers like General Mills and PepsiCo experienced a drop in sales last year, likely due to lower consumer confidence and a growing focus on healthy foods. To boost those lagging numbers, certain brands have tried partnering with celebrities. So far, the results appear promising—Ritz, hyped up by Bad Bunny, and Oreo, fronted by Selena Gomez, performed notably well in the third quarter of 2025 according to parent company Mondelez.

How these trends will impact the snack industry in the long run remains to be seen. For now, Stacker analyzed data from research and analytics firm YouGov to rank the 25 most popular food and snack brands in the United States as of the third quarter of 2024. Brands were ranked based on YouGov's overall positive opinion score, which measures the percentage of positive responses among those surveyed. Scores are also broken down by generation. Some brands appear more than once on this list because YouGov may break the brand down by specific snacks, such as Honey Nut Cheerios or Hershey's Kisses. Parent companies that don't refer to a particular snack or food, like Nabisco or Frito-Lay, were excluded.

Read on for a look at some of the most popular food and snack brands in the U.S.

Cans of Planters salted mixed nuts in supermarket.

Jenari // Shutterstock

1 / 25

#25. Planters

- Positive opinion score: 72%
-- Popularity among boomers: 86%
-- Popularity among Gen X: 77%
-- Popularity among millennials: 66%

Boxes of Chips Ahoy! Cookies on supermarket shelf.

ZikG // Shutterstock

2 / 25

#24. Chips Ahoy!

- Positive opinion score: 72%
-- Popularity among boomers: 75%
-- Popularity among Gen X: 65%
-- Popularity among millennials: 70%

Häagen-Dazs ice cream in a supermarket.

AlexBuess // Shutterstock

3 / 25

#23. Häagen-Dazs

- Positive opinion score: 72%
-- Popularity among boomers: 77%
-- Popularity among Gen X: 74%
-- Popularity among millennials: 71%

Stacked boxes of Cheerios cereal.

nine muses // Shutterstock

4 / 25

#22. Cheerios

- Positive opinion score: 72%
-- Popularity among boomers: 76%
-- Popularity among Gen X: 74%
-- Popularity among millennials: 68%

Two bars of Nestle Crunch chocolate bar on a white background.

Eudaimonic Traveler // Shutterstock

5 / 25

#21. Nestlé Crunch

- Positive opinion score: 72%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 70%
-- Popularity among millennials: 62%

Fritos corn chips bags on shelf.

Lynn Watson // Shutterstock

6 / 25

#20. Fritos

- Positive opinion score: 72%
-- Popularity among boomers: 76%
-- Popularity among Gen X: 78%
-- Popularity among millennials: 70%

Large bags of Ruffles chips on store shelf.

ZikG // Shutterstock

7 / 25

#19. Ruffles

- Positive opinion score: 72%
-- Popularity among boomers: 77%
-- Popularity among Gen X: 73%
-- Popularity among millennials: 70%

Hand holding large package of Honey Nut Cheerios in supermarket.

calimedia // Shutterstock

8 / 25

#18. Honey Nut Cheerios

- Positive opinion score: 72%
-- Popularity among boomers: 67%
-- Popularity among Gen X: 71%
-- Popularity among millennials: 72%

Carton of Land O Lakes eggs in supermarket.

Billy F Blume Jr // Shutterstock

9 / 25

#17. Land O'Lakes

- Positive opinion score: 73%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 80%
-- Popularity among millennials: 72%

Hand holding Life Savers Hard Candy package.

The Image Party // Shutterstock

10 / 25

#16. Lifesavers

- Positive opinion score: 73%
-- Popularity among boomers: 81%
-- Popularity among Gen X: 76%
-- Popularity among millennials: 64%

Close up Twix packaging on table.

TanyaLovus // Shutterstock

11 / 25

#15. Twix

- Positive opinion score: 73%
-- Popularity among boomers: 69%
-- Popularity among Gen X: 79%
-- Popularity among millennials: 75%

Doritos tortilla chips bags on shelf.

The Image Party // Shutterstock

12 / 25

#14. Doritos

- Positive opinion score: 73%
-- Popularity among boomers: 74%
-- Popularity among Gen X: 81%
-- Popularity among millennials: 73%

A view of several containers of Breyer's ice cream products in the freezer section of the grocery store.

The Image Party // Shutterstock

13 / 25

#13. Breyers

- Positive opinion score: 74%
-- Popularity among boomers: 83%
-- Popularity among Gen X: 82%
-- Popularity among millennials: 66%

Tostitos bag corn chips on grocery store shelf.

ZikG // Shutterstock

14 / 25

#12. Tostitos

- Positive opinion score: 74%
-- Popularity among boomers: 72%
-- Popularity among Gen X: 78%
-- Popularity among millennials: 75%

Plastic jars of Heinz Tomato Ketchup in supermarket.

calimedia // Shutterstock

15 / 25

#11. Heinz Ketchup

- Positive opinion score: 74%
-- Popularity among boomers: 80%
-- Popularity among Gen X: 73%
-- Popularity among millennials: 72%

Group of Hershey's fun sized chocolate bars.

Sheila Fitzgerald // Shutterstock

16 / 25

#10. Hershey's

- Positive opinion score: 74%
-- Popularity among boomers: 92%
-- Popularity among Gen X: 78%
-- Popularity among millennials: 65%

#9. Oreo Cookies

rafastockbr // Shutterstock

17 / 25

#9. Oreo Cookies

- Positive opinion score: 75%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 75%
-- Popularity among millennials: 75%

Hand holding package of Pringles potato chips.

8th.creator // Shutterstock

18 / 25

#8. Pringles

- Positive opinion score: 75%
-- Popularity among boomers: 66%
-- Popularity among Gen X: 72%
-- Popularity among millennials: 75%

Hand holding a bag of Lay's Chips in supermarket.

calimedia // Shutterstock

19 / 25

#7. Lay's Chips

- Positive opinion score: 76%
-- Popularity among boomers: 81%
-- Popularity among Gen X: 77%
-- Popularity among millennials: 76%

Kit Kat packages close up.

tastyfood // Shutterstock

20 / 25

#6. Kit Kat

- Positive opinion score: 78%
-- Popularity among boomers: 77%
-- Popularity among Gen X: 82%
-- Popularity among millennials: 75%

Hand holding a box of Ritz crackers in a supermarket.

calimedia // Shutterstock

21 / 25

#5. Ritz

- Positive opinion score: 78%
-- Popularity among boomers: 82%
-- Popularity among Gen X: 79%
-- Popularity among millennials: 73%

Package of Hershey's Kisses in supermarket.

George Sheldon // Shutterstock

22 / 25

#4. Hershey's Kisses

- Positive opinion score: 79%
-- Popularity among boomers: 83%
-- Popularity among Gen X: 81%
-- Popularity among millennials: 71%

Close up multiple Snickers bars.

Mehaniq // Shutterstock

23 / 25

#3. Snickers

- Positive opinion score: 79%
-- Popularity among boomers: 82%
-- Popularity among Gen X: 79%
-- Popularity among millennials: 76%

Reeses Peanut Butter Cup with package.

karen roach // Shutterstock

24 / 25

#2. Reese's Peanut Butter Cup

- Positive opinion score: 80%
-- Popularity among boomers: 83%
-- Popularity among Gen X: 83%
-- Popularity among millennials: 74%

Variety of M&Ms milk chocolate candy packages.

tastyfood // Shutterstock

25 / 25

#1. M&M's

- Positive opinion score: 81%
-- Popularity among boomers: 85%
-- Popularity among Gen X: 86%
-- Popularity among millennials: 78%

Related stories

Trending stories