#50. Marketing managers
- Employment: 7,970 (3.029 per 1,000 jobs)
- Annual mean salary: $145,660 (#61 highest pay among all metros)
National
- Employment: 270,200 (1.943 per 1,000 jobs)
- Annual mean salary: $154,470
- Entry level education requirements: Bachelor’s degree
- Metros with highest average pay:
--- Santa Cruz-Watsonville, CA ($213,180)
--- San Jose-Sunnyvale-Santa Clara, CA ($211,210)
--- San Francisco-Oakland-Hayward, CA ($196,260)
- Job description: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.



