#50. Market research analysts and marketing specialists
- Employment: 1,060 (3.474 per 1,000 jobs)
- Annual mean salary: $69,550 (#67 highest pay among all metros)
National
- Employment: 690,160 (4.962 per 1,000 jobs)
- Annual mean salary: $73,970
- Entry level education requirements: Bachelor’s degree
- Metros with highest average pay:
--- San Jose-Sunnyvale-Santa Clara, CA ($117,900)
--- Seattle-Tacoma-Bellevue, WA ($97,720)
--- San Francisco-Oakland-Hayward, CA ($96,150)
- Job description: Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.



