FICO Scores are composed of five score ranges. The vast majority of consumers—71%—have good or better credit scores, according to Experian data.
A credit score is one ingredient that's considered when a credit card application is submitted, although card issuers will likely also consider the applicant's outstanding debt and income before deciding how much credit they're willing to extend. Credit scores in the good range may open doors for obtaining low credit card APRs and also most other types of consumer loans, such as auto loans, mortgages and personal loans.
Is This as Good as It Gets for Consumers?
All of these plateaus consumers have collectively reached in 2024—including average credit scores and credit utilization ratios—perhaps show that the borrowing health of consumers is generally good, but possibly at a point where further improvement is unlikely.
Jim Bander, a data scientist with Experian Decision Analytics, provided some insight. While he stopped short of making a prediction, Bander still believes in what many economists have observed over the years: the resilience of the U.S. consumer.
"If there's one thing I've learned from the data about the American consumer, it's that they are incredibly resilient," Bander says. "Credit scores may not improve in the next year or two, but I'm confident that future consumers will be even more creditworthy than today's consumers."
What factors spark that confidence? "For one: My analysis shows that consumers in their 20s today show more responsibility than older generations did at the same age, in terms of credit delinquency and utilization," Bander says. "For another: Many millennials will be even more able to pay their bills and control their balances in the future than today. I've seen estimates that the beneficiaries of the upcoming so-called 'great wealth transfer' may inherit $90 trillion within the next decade or so."
Bander also dismisses the idea of credit scores being inflated versus in prior years. "There is a common misconception that a credit score of 720 corresponds to a particular probability of default that should not change over time," he says. "The important thing to know is that a person with a credit score of 720 today is more creditworthy than a person with a credit score of 680 today; just as a person with a credit score of 720 is more creditworthy than a person with a credit score of 680 was in 2010. The credit score-to-risk ratio depends on a number of factors related to the economy, the specific credit product and even the lender's own loan servicing practices."
Where Consumers Stand In Early 2025
Economic concerns continue to be front of mind for many consumers. Affordability looms large, not only for everyday items like gasoline and groceries but also big-ticket items like homes and vehicles. Despite wage increases that keep up with inflation, many consumers feel both stretched as well as generally weary of financial surprises. Although not all recent and sudden price increases affected every consumer demographic, nearly everyone was impacted.
- Generation Z, which typically has larger auto premiums than older generations, has seen average car insurance premiums increase 20% over the past year, according to federal data. Meanwhile, rental costs (most independent Gen Zers are renters) increased by more than 30% since 2019 in many housing markets.
- Millennials yearning for their first home are having doubts if they'll ever reach the American dream, as homeownership levels for millennials are lower than for the generations who preceded them when they were that age. Mortgage rates increasing to 7% despite fed rate cuts doesn't make that aspiration any easier.
- Generation X, still carrying the largest debt burden by far, are nearing retirement age, and many would-be retirees' accounts are nowhere near ready for that moment.
- Baby boomers, often considered the most fortunate generation economically, are facing difficult decisions of their own. If they're homeowners, whether to relocate or stay put in retirement may be top of mind. Moreover, suddenly rising home insurance costs in some parts of the country are placing would-be retirees with fixed incomes in precarious financial positions.
Further permutations beyond generational differences certainly exist as well. In no particular order:
- Some regions of the country, which also happen to be three of the most populous states in the nation (California, Florida and Texas) are experiencing property insurance crises, each state in its own unhappy way, though all have a change in perceived risk to property as a root cause.
- In those states as well as others, drivers are having similar issues with automobile insurance, with certain insurers exiting the state market, leaving once-insured drivers at least temporarily stranded.
- And the percentage of uninsured drivers continues to increase, which is a concern above and beyond other, more typical, financial stressors.
Notice that none of these financial concerns have to do with maxed-out credit cards, "YOLO" spending or concerns about not being able to visit Cabo more regularly. If there are financial concerns, they typically don't begin with excessive consumer discretionary spending.