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Highest-earning counties in Wisconsin
The 2020 median household income in the U.S. was $67,521, a decrease of 2.9% from 2019. COVID-19 in 2020 drastically altered income and poverty levels, along with consumer habits and job opportunities.
Stacker compiled a list of the highest-earning counties in Wisconsin using data from the U.S. Census Bureau. Counties are ranked by 2020 5-year estimate median household income.
Data shows that annual annual income depends heavily on an individual's educational attainment, race, ethnicity, gender, and even location. One cluster of the United States is particularly well off: The five of the seven counties with the highest median household income in the country can be found in the Washington D.C. metropolitan areas of Maryland and Northern Virginia. These counties can likely attribute their wealth to their proximity to Washington D.C., which attracts highly educated and skilled people in areas of law and public policy. And people in those fields often marry each other, making two high-earning households one very high-earning household.
Keep reading to learn more about the highest-earning counties in Wisconsin.
#50. Waushara County
- Median household income: $54,320
--- 14.2% below state average, 16.4% below national average
- Households earning over $100k: 19.3%
--- #1,747 highest among all counties nationwide
- Households earning less than $15k: 9.7%
--- #1,412 highest among all counties nationwide
--- 14.2% below state average, 16.4% below national average
- Households earning over $100k: 19.3%
--- #1,747 highest among all counties nationwide
- Households earning less than $15k: 9.7%
--- #1,412 highest among all counties nationwide
#49. Clark County
- Median household income: $54,463
--- 14.0% below state average, 16.2% below national average
- Households earning over $100k: 18.8%
--- #1,821 highest among all counties nationwide
- Households earning less than $15k: 8.6%
--- #1,397 highest among all counties nationwide
--- 14.0% below state average, 16.2% below national average
- Households earning over $100k: 18.8%
--- #1,821 highest among all counties nationwide
- Households earning less than $15k: 8.6%
--- #1,397 highest among all counties nationwide
#48. Vernon County
- Median household income: $54,549
--- 13.8% below state average, 16.1% below national average
- Households earning over $100k: 21.0%
--- #1,445 highest among all counties nationwide
- Households earning less than $15k: 12.2%
--- #1,387 highest among all counties nationwide
--- 13.8% below state average, 16.1% below national average
- Households earning over $100k: 21.0%
--- #1,445 highest among all counties nationwide
- Households earning less than $15k: 12.2%
--- #1,387 highest among all counties nationwide
#47. Jackson County
- Median household income: $55,228
--- 12.7% below state average, 15.0% below national average
- Households earning over $100k: 19.5%
--- #1,690 highest among all counties nationwide
- Households earning less than $15k: 10.8%
--- #1,323 highest among all counties nationwide
--- 12.7% below state average, 15.0% below national average
- Households earning over $100k: 19.5%
--- #1,690 highest among all counties nationwide
- Households earning less than $15k: 10.8%
--- #1,323 highest among all counties nationwide
#46. Wood County
- Median household income: $55,684
--- 12.0% below state average, 14.3% below national average
- Households earning over $100k: 20.1%
--- #1,587 highest among all counties nationwide
- Households earning less than $15k: 9.0%
--- #1,276 highest among all counties nationwide
--- 12.0% below state average, 14.3% below national average
- Households earning over $100k: 20.1%
--- #1,587 highest among all counties nationwide
- Households earning less than $15k: 9.0%
--- #1,276 highest among all counties nationwide
#45. Douglas County
- Median household income: $56,855
--- 10.2% below state average, 12.5% below national average
- Households earning over $100k: 23.0%
--- #1,126 highest among all counties nationwide
- Households earning less than $15k: 10.7%
--- #1,174 highest among all counties nationwide
--- 10.2% below state average, 12.5% below national average
- Households earning over $100k: 23.0%
--- #1,126 highest among all counties nationwide
- Households earning less than $15k: 10.7%
--- #1,174 highest among all counties nationwide
#44. Bayfield County
- Median household income: $57,257
--- 9.5% below state average, 11.9% below national average
- Households earning over $100k: 20.6%
--- #1,506 highest among all counties nationwide
- Households earning less than $15k: 9.5%
--- #1,126 highest among all counties nationwide
--- 9.5% below state average, 11.9% below national average
- Households earning over $100k: 20.6%
--- #1,506 highest among all counties nationwide
- Households earning less than $15k: 9.5%
--- #1,126 highest among all counties nationwide
#43. Shawano County
- Median household income: $57,322
--- 9.4% below state average, 11.8% below national average
- Households earning over $100k: 20.3%
--- #1,558 highest among all counties nationwide
- Households earning less than $15k: 8.7%
--- #1,117 highest among all counties nationwide
--- 9.4% below state average, 11.8% below national average
- Households earning over $100k: 20.3%
--- #1,558 highest among all counties nationwide
- Households earning less than $15k: 8.7%
--- #1,117 highest among all counties nationwide
#42. Green Lake County
- Median household income: $57,339
--- 9.4% below state average, 11.8% below national average
- Households earning over $100k: 22.6%
--- #1,179 highest among all counties nationwide
- Households earning less than $15k: 10.4%
--- #1,114 highest among all counties nationwide
--- 9.4% below state average, 11.8% below national average
- Households earning over $100k: 22.6%
--- #1,179 highest among all counties nationwide
- Households earning less than $15k: 10.4%
--- #1,114 highest among all counties nationwide
#41. Oneida County
- Median household income: $58,156
--- 8.1% below state average, 10.5% below national average
- Households earning over $100k: 23.8%
--- #1,014 highest among all counties nationwide
- Households earning less than $15k: 9.0%
--- #1,053 highest among all counties nationwide
--- 8.1% below state average, 10.5% below national average
- Households earning over $100k: 23.8%
--- #1,014 highest among all counties nationwide
- Households earning less than $15k: 9.0%
--- #1,053 highest among all counties nationwide
#40. Buffalo County
- Median household income: $58,364
--- 7.8% below state average, 10.2% below national average
- Households earning over $100k: 20.1%
--- #1,601 highest among all counties nationwide
- Households earning less than $15k: 8.5%
--- #1,037 highest among all counties nationwide
--- 7.8% below state average, 10.2% below national average
- Households earning over $100k: 20.1%
--- #1,601 highest among all counties nationwide
- Households earning less than $15k: 8.5%
--- #1,037 highest among all counties nationwide
#39. Manitowoc County
- Median household income: $58,464
--- 7.6% below state average, 10.0% below national average
- Households earning over $100k: 22.2%
--- #1,245 highest among all counties nationwide
- Households earning less than $15k: 8.0%
--- #1,029 highest among all counties nationwide
--- 7.6% below state average, 10.0% below national average
- Households earning over $100k: 22.2%
--- #1,245 highest among all counties nationwide
- Households earning less than $15k: 8.0%
--- #1,029 highest among all counties nationwide
#38. Pepin County
- Median household income: $58,750
--- 7.2% below state average, 9.6% below national average
- Households earning over $100k: 24.0%
--- #1,005 highest among all counties nationwide
- Households earning less than $15k: 9.0%
--- #1,014 highest among all counties nationwide
--- 7.2% below state average, 9.6% below national average
- Households earning over $100k: 24.0%
--- #1,005 highest among all counties nationwide
- Households earning less than $15k: 9.0%
--- #1,014 highest among all counties nationwide
#37. Lincoln County
- Median household income: $59,183
--- 6.5% below state average, 8.9% below national average
- Households earning over $100k: 22.2%
--- #1,245 highest among all counties nationwide
- Households earning less than $15k: 9.7%
--- #976 highest among all counties nationwide
--- 6.5% below state average, 8.9% below national average
- Households earning over $100k: 22.2%
--- #1,245 highest among all counties nationwide
- Households earning less than $15k: 9.7%
--- #976 highest among all counties nationwide
#36. Rock County
- Median household income: $59,519
--- 6.0% below state average, 8.4% below national average
- Households earning over $100k: 23.2%
--- #1,105 highest among all counties nationwide
- Households earning less than $15k: 9.7%
--- #935 highest among all counties nationwide
--- 6.0% below state average, 8.4% below national average
- Households earning over $100k: 23.2%
--- #1,105 highest among all counties nationwide
- Households earning less than $15k: 9.7%
--- #935 highest among all counties nationwide
#35. Dunn County
- Median household income: $59,588
--- 5.9% below state average, 8.3% below national average
- Households earning over $100k: 24.5%
--- #932 highest among all counties nationwide
- Households earning less than $15k: 10.6%
--- #932 highest among all counties nationwide
--- 5.9% below state average, 8.3% below national average
- Households earning over $100k: 24.5%
--- #932 highest among all counties nationwide
- Households earning less than $15k: 10.6%
--- #932 highest among all counties nationwide
#34. Trempealeau County
- Median household income: $59,606
--- 5.8% below state average, 8.3% below national average
- Households earning over $100k: 21.3%
--- #1,399 highest among all counties nationwide
- Households earning less than $15k: 7.5%
--- #928 highest among all counties nationwide
--- 5.8% below state average, 8.3% below national average
- Households earning over $100k: 21.3%
--- #1,399 highest among all counties nationwide
- Households earning less than $15k: 7.5%
--- #928 highest among all counties nationwide
#33. Winnebago County
- Median household income: $59,947
--- 5.3% below state average, 7.8% below national average
- Households earning over $100k: 24.5%
--- #932 highest among all counties nationwide
- Households earning less than $15k: 8.4%
--- #898 highest among all counties nationwide
--- 5.3% below state average, 7.8% below national average
- Households earning over $100k: 24.5%
--- #932 highest among all counties nationwide
- Households earning less than $15k: 8.4%
--- #898 highest among all counties nationwide
#32. Waupaca County
- Median household income: $60,106
--- 5.0% below state average, 7.5% below national average
- Households earning over $100k: 22.7%
--- #1,169 highest among all counties nationwide
- Households earning less than $15k: 8.1%
--- #882 highest among all counties nationwide
--- 5.0% below state average, 7.5% below national average
- Households earning over $100k: 22.7%
--- #1,169 highest among all counties nationwide
- Households earning less than $15k: 8.1%
--- #882 highest among all counties nationwide
#31. La Crosse County
- Median household income: $60,307
--- 4.7% below state average, 7.2% below national average
- Households earning over $100k: 25.5%
--- #825 highest among all counties nationwide
- Households earning less than $15k: 9.2%
--- #870 highest among all counties nationwide
--- 4.7% below state average, 7.2% below national average
- Households earning over $100k: 25.5%
--- #825 highest among all counties nationwide
- Households earning less than $15k: 9.2%
--- #870 highest among all counties nationwide
#30. Portage County
- Median household income: $60,316
--- 4.7% below state average, 7.2% below national average
- Households earning over $100k: 26.4%
--- #744 highest among all counties nationwide
- Households earning less than $15k: 9.0%
--- #869 highest among all counties nationwide
--- 4.7% below state average, 7.2% below national average
- Households earning over $100k: 26.4%
--- #744 highest among all counties nationwide
- Households earning less than $15k: 9.0%
--- #869 highest among all counties nationwide
#29. Monroe County
- Median household income: $60,595
--- 4.3% below state average, 6.8% below national average
- Households earning over $100k: 23.0%
--- #1,126 highest among all counties nationwide
- Households earning less than $15k: 7.7%
--- #842 highest among all counties nationwide
--- 4.3% below state average, 6.8% below national average
- Households earning over $100k: 23.0%
--- #1,126 highest among all counties nationwide
- Households earning less than $15k: 7.7%
--- #842 highest among all counties nationwide
#28. Lafayette County
- Median household income: $61,070
--- 3.5% below state average, 6.0% below national average
- Households earning over $100k: 21.4%
--- #1,376 highest among all counties nationwide
- Households earning less than $15k: 10.1%
--- #819 highest among all counties nationwide
--- 3.5% below state average, 6.0% below national average
- Households earning over $100k: 21.4%
--- #1,376 highest among all counties nationwide
- Households earning less than $15k: 10.1%
--- #819 highest among all counties nationwide
#27. Chippewa County
- Median household income: $61,215
--- 3.3% below state average, 5.8% below national average
- Households earning over $100k: 26.3%
--- #754 highest among all counties nationwide
- Households earning less than $15k: 8.1%
--- #810 highest among all counties nationwide
--- 3.3% below state average, 5.8% below national average
- Households earning over $100k: 26.3%
--- #754 highest among all counties nationwide
- Households earning less than $15k: 8.1%
--- #810 highest among all counties nationwide
#26. Door County
- Median household income: $61,765
--- 2.4% below state average, 5.0% below national average
- Households earning over $100k: 25.7%
--- #805 highest among all counties nationwide
- Households earning less than $15k: 7.2%
--- #768 highest among all counties nationwide
--- 2.4% below state average, 5.0% below national average
- Households earning over $100k: 25.7%
--- #805 highest among all counties nationwide
- Households earning less than $15k: 7.2%
--- #768 highest among all counties nationwide
#25. Polk County
- Median household income: $61,814
--- 2.3% below state average, 4.9% below national average
- Households earning over $100k: 25.0%
--- #882 highest among all counties nationwide
- Households earning less than $15k: 8.8%
--- #763 highest among all counties nationwide
--- 2.3% below state average, 4.9% below national average
- Households earning over $100k: 25.0%
--- #882 highest among all counties nationwide
- Households earning less than $15k: 8.8%
--- #763 highest among all counties nationwide
#24. Sheboygan County
- Median household income: $62,101
--- 1.9% below state average, 4.5% below national average
- Households earning over $100k: 25.1%
--- #866 highest among all counties nationwide
- Households earning less than $15k: 6.8%
--- #742 highest among all counties nationwide
--- 1.9% below state average, 4.5% below national average
- Households earning over $100k: 25.1%
--- #866 highest among all counties nationwide
- Households earning less than $15k: 6.8%
--- #742 highest among all counties nationwide
#23. Eau Claire County
- Median household income: $62,508
--- 1.2% below state average, 3.8% below national average
- Households earning over $100k: 26.6%
--- #724 highest among all counties nationwide
- Households earning less than $15k: 9.9%
--- #717 highest among all counties nationwide
--- 1.2% below state average, 3.8% below national average
- Households earning over $100k: 26.6%
--- #724 highest among all counties nationwide
- Households earning less than $15k: 9.9%
--- #717 highest among all counties nationwide
#22. Racine County
- Median household income: $62,556
--- 1.2% below state average, 3.8% below national average
- Households earning over $100k: 28.2%
--- #603 highest among all counties nationwide
- Households earning less than $15k: 9.6%
--- #713 highest among all counties nationwide
--- 1.2% below state average, 3.8% below national average
- Households earning over $100k: 28.2%
--- #603 highest among all counties nationwide
- Households earning less than $15k: 9.6%
--- #713 highest among all counties nationwide
#21. Dodge County
- Median household income: $62,591
--- 1.1% below state average, 3.7% below national average
- Households earning over $100k: 23.0%
--- #1,126 highest among all counties nationwide
- Households earning less than $15k: 6.8%
--- #712 highest among all counties nationwide
--- 1.1% below state average, 3.7% below national average
- Households earning over $100k: 23.0%
--- #1,126 highest among all counties nationwide
- Households earning less than $15k: 6.8%
--- #712 highest among all counties nationwide
#20. Sauk County
- Median household income: $62,808
--- 0.8% below state average, 3.4% below national average
- Households earning over $100k: 25.1%
--- #866 highest among all counties nationwide
- Households earning less than $15k: 7.6%
--- #702 highest among all counties nationwide
--- 0.8% below state average, 3.4% below national average
- Households earning over $100k: 25.1%
--- #866 highest among all counties nationwide
- Households earning less than $15k: 7.6%
--- #702 highest among all counties nationwide
#19. Marathon County
- Median household income: $63,029
--- 0.4% below state average, 3.0% below national average
- Households earning over $100k: 25.1%
--- #866 highest among all counties nationwide
- Households earning less than $15k: 7.0%
--- #689 highest among all counties nationwide
--- 0.4% below state average, 3.0% below national average
- Households earning over $100k: 25.1%
--- #866 highest among all counties nationwide
- Households earning less than $15k: 7.0%
--- #689 highest among all counties nationwide
#18. Fond du Lac County
- Median household income: $64,147
--- 1.3% above state average, 1.3% below national average
- Households earning over $100k: 27.3%
--- #677 highest among all counties nationwide
- Households earning less than $15k: 7.1%
--- #630 highest among all counties nationwide
--- 1.3% above state average, 1.3% below national average
- Households earning over $100k: 27.3%
--- #677 highest among all counties nationwide
- Households earning less than $15k: 7.1%
--- #630 highest among all counties nationwide
#17. Oconto County
- Median household income: $64,528
--- 2.0% above state average, 0.7% below national average
- Households earning over $100k: 24.7%
--- #915 highest among all counties nationwide
- Households earning less than $15k: 7.5%
--- #607 highest among all counties nationwide
--- 2.0% above state average, 0.7% below national average
- Households earning over $100k: 24.7%
--- #915 highest among all counties nationwide
- Households earning less than $15k: 7.5%
--- #607 highest among all counties nationwide
#16. Brown County
- Median household income: $64,728
--- 2.3% above state average, 0.4% below national average
- Households earning over $100k: 28.0%
--- #621 highest among all counties nationwide
- Households earning less than $15k: 7.7%
--- #596 highest among all counties nationwide
--- 2.3% above state average, 0.4% below national average
- Households earning over $100k: 28.0%
--- #621 highest among all counties nationwide
- Households earning less than $15k: 7.7%
--- #596 highest among all counties nationwide
#15. Walworth County
- Median household income: $66,034
--- 4.3% above state average, 1.6% above national average
- Households earning over $100k: 28.7%
--- #569 highest among all counties nationwide
- Households earning less than $15k: 8.3%
--- #525 highest among all counties nationwide
--- 4.3% above state average, 1.6% above national average
- Households earning over $100k: 28.7%
--- #569 highest among all counties nationwide
- Households earning less than $15k: 8.3%
--- #525 highest among all counties nationwide
#14. Green County
- Median household income: $66,212
--- 4.6% above state average, 1.9% above national average
- Households earning over $100k: 28.5%
--- #580 highest among all counties nationwide
- Households earning less than $15k: 7.6%
--- #514 highest among all counties nationwide
--- 4.6% above state average, 1.9% above national average
- Households earning over $100k: 28.5%
--- #580 highest among all counties nationwide
- Households earning less than $15k: 7.6%
--- #514 highest among all counties nationwide
#13. Kenosha County
- Median household income: $66,595
--- 5.2% above state average, 2.5% above national average
- Households earning over $100k: 29.8%
--- #497 highest among all counties nationwide
- Households earning less than $15k: 8.6%
--- #505 highest among all counties nationwide
--- 5.2% above state average, 2.5% above national average
- Households earning over $100k: 29.8%
--- #497 highest among all counties nationwide
- Households earning less than $15k: 8.6%
--- #505 highest among all counties nationwide
#12. Jefferson County
- Median household income: $67,167
--- 6.1% above state average, 3.3% above national average
- Households earning over $100k: 30.2%
--- #473 highest among all counties nationwide
- Households earning less than $15k: 8.0%
--- #486 highest among all counties nationwide
--- 6.1% above state average, 3.3% above national average
- Households earning over $100k: 30.2%
--- #473 highest among all counties nationwide
- Households earning less than $15k: 8.0%
--- #486 highest among all counties nationwide
#11. Outagamie County
- Median household income: $68,441
--- 8.1% above state average, 5.3% above national average
- Households earning over $100k: 29.7%
--- #505 highest among all counties nationwide
- Households earning less than $15k: 6.0%
--- #426 highest among all counties nationwide
--- 8.1% above state average, 5.3% above national average
- Households earning over $100k: 29.7%
--- #505 highest among all counties nationwide
- Households earning less than $15k: 6.0%
--- #426 highest among all counties nationwide
#10. Kewaunee County
- Median household income: $68,474
--- 8.2% above state average, 5.4% above national average
- Households earning over $100k: 28.0%
--- #619 highest among all counties nationwide
- Households earning less than $15k: 7.3%
--- #425 highest among all counties nationwide
--- 8.2% above state average, 5.4% above national average
- Households earning over $100k: 28.0%
--- #619 highest among all counties nationwide
- Households earning less than $15k: 7.3%
--- #425 highest among all counties nationwide
#9. Iowa County
- Median household income: $68,714
--- 8.6% above state average, 5.7% above national average
- Households earning over $100k: 29.7%
--- #503 highest among all counties nationwide
- Households earning less than $15k: 8.0%
--- #415 highest among all counties nationwide
--- 8.6% above state average, 5.7% above national average
- Households earning over $100k: 29.7%
--- #503 highest among all counties nationwide
- Households earning less than $15k: 8.0%
--- #415 highest among all counties nationwide
#8. Columbia County
- Median household income: $69,262
--- 9.4% above state average, 6.6% above national average
- Households earning over $100k: 29.9%
--- #492 highest among all counties nationwide
- Households earning less than $15k: 6.2%
--- #400 highest among all counties nationwide
--- 9.4% above state average, 6.6% above national average
- Households earning over $100k: 29.9%
--- #492 highest among all counties nationwide
- Households earning less than $15k: 6.2%
--- #400 highest among all counties nationwide
#7. Pierce County
- Median household income: $73,873
--- 16.7% above state average, 13.7% above national average
- Households earning over $100k: 34.2%
--- #306 highest among all counties nationwide
- Households earning less than $15k: 5.6%
--- #277 highest among all counties nationwide
--- 16.7% above state average, 13.7% above national average
- Households earning over $100k: 34.2%
--- #306 highest among all counties nationwide
- Households earning less than $15k: 5.6%
--- #277 highest among all counties nationwide
#6. Dane County
- Median household income: $75,179
--- 18.8% above state average, 15.7% above national average
- Households earning over $100k: 36.1%
--- #256 highest among all counties nationwide
- Households earning less than $15k: 7.1%
--- #259 highest among all counties nationwide
--- 18.8% above state average, 15.7% above national average
- Households earning over $100k: 36.1%
--- #256 highest among all counties nationwide
- Households earning less than $15k: 7.1%
--- #259 highest among all counties nationwide
#5. Calumet County
- Median household income: $76,065
--- 20.2% above state average, 17.0% above national average
- Households earning over $100k: 35.6%
--- #266 highest among all counties nationwide
- Households earning less than $15k: 5.6%
--- #244 highest among all counties nationwide
--- 20.2% above state average, 17.0% above national average
- Households earning over $100k: 35.6%
--- #266 highest among all counties nationwide
- Households earning less than $15k: 5.6%
--- #244 highest among all counties nationwide
#4. Washington County
- Median household income: $80,839
--- 27.7% above state average, 24.4% above national average
- Households earning over $100k: 36.9%
--- #236 highest among all counties nationwide
- Households earning less than $15k: 4.9%
--- #183 highest among all counties nationwide
--- 27.7% above state average, 24.4% above national average
- Households earning over $100k: 36.9%
--- #236 highest among all counties nationwide
- Households earning less than $15k: 4.9%
--- #183 highest among all counties nationwide
#3. Ozaukee County
- Median household income: $84,394
--- 33.3% above state average, 29.8% above national average
- Households earning over $100k: 41.6%
--- #139 highest among all counties nationwide
- Households earning less than $15k: 5.3%
--- #139 highest among all counties nationwide
--- 33.3% above state average, 29.8% above national average
- Households earning over $100k: 41.6%
--- #139 highest among all counties nationwide
- Households earning less than $15k: 5.3%
--- #139 highest among all counties nationwide
#2. St. Croix County
- Median household income: $84,985
--- 34.3% above state average, 30.8% above national average
- Households earning over $100k: 40.8%
--- #155 highest among all counties nationwide
- Households earning less than $15k: 5.2%
--- #131 highest among all counties nationwide
--- 34.3% above state average, 30.8% above national average
- Households earning over $100k: 40.8%
--- #155 highest among all counties nationwide
- Households earning less than $15k: 5.2%
--- #131 highest among all counties nationwide
#1. Waukesha County
- Median household income: $88,985
--- 40.6% above state average, 36.9% above national average
- Households earning over $100k: 44.4%
--- #97 highest among all counties nationwide
- Households earning less than $15k: 4.6%
--- #101 highest among all counties nationwide
--- 40.6% above state average, 36.9% above national average
- Households earning over $100k: 44.4%
--- #97 highest among all counties nationwide
- Households earning less than $15k: 4.6%
--- #101 highest among all counties nationwide
