In 2025, we made Inc’s 5000 fastest-growing company list again, which is a testament to the customers, publishers and nonprofits we support. We are where we are because of them.
We’ve been the bridge between publishers and brands, helping shape sustainable publishing models in the era of shortening content cycles. We shine a light on great editorial, wherever it comes from, all the while helping brands scale their reach.
This has been a big year for us. We have improved the platform’s capabilities as fast as demand dictates, and we’ve put our partners in the driver’s seat of each of those updates.
We’ve been independent since day one. This has helped us commit to acting in service of our customers – not some VC breathing down our necks. Our product decisions are guided like all good journalism is, with deep research and firsthand accounts, and a commitment to integrity. Our customer feedback sessions have informed much of what became the Stacker Portal 3.0 that we just launched, with smart content insights and suggestions, improved analytics and better reporting.
Being independent has certainly come with its challenges, and we’ve been open about these before, especially when it comes to scaling. We’ve avoided compromising the quality of our product in exchange for capital because of the trust and loyalty that we’ve built with our customers.
Continually driving impact for the brands that we work with has been our key to scaling and consistent growth. And with Stacker Connect growing exponentially, a partner would have to contribute significantly to the customer experience for us to consider bringing them into the ecosystem.
Our instincts to put customers first has paid off. By growing without compromise, we’ve built a community of advocates because they’ve seen firsthand how Stacker smashed their business goals.
We’ve had a front row seat to those who are reaping the results of earned reach at scale, like Paylocity, that earned over 300 media mentions in 24 hours, and CheapInsurance.com, that reached 5M readers with their non-promotional, high quality content across the media landscape.
Ultimately, our platform and mission is to put publishers first. This is because, at our core, we are news and publishing people. Our leadership team’s experience spans AP, Nielsen, Time Out, and more.
Yes we work with brands, but our years of experience across publishing is what informs and guides our editorial standards. And those standards have enabled us to grow a network of over 3,000+ news outlets who trust that our stories are already vetted by editorial experts and 100% ready to publish.
We work with our customers to create the stories that will help them expand their reach AND serve the needs of publishers. We’re in constant communication about the content types or categories that publishers need more of or what is extending session time, and with our content strategy and insights team, we guide our brand partners to create a symbiotic relationship with the publishers, rather than operating with completely siloed objectives.
And we do this because it serves the needs of both sides and that’s our mission at its core– empowering the world’s publishers with new models of journalism.
Less talked about, Stacker Connect has given back to nonprofits too. Our platform has vetted and distributed tens of thousands of stories written by nonprofits that follow our journalistic standards, free of charge.
We’re proud to expand the reach of stories produced by these mission-oriented organizations, like The Marshall Project, the 74, Knowable Magazine, The Herschinger Report, and The Conversation, as we do with our brand customers. Again, this is because we are media-people at heart. We care about elevating information and news and connecting them with greater audiences. And this serves the wire, expanding the range of our content for our publisher partners.
If you are or know of any nonprofits who want to get their content seen beyond their blog, we’re always accepting new nonprofit partners!
At every stage of Stacker’s growth, customer satisfaction has been the North Star we optimize for, not just a metric on a dashboard. Our independence lets us build in direct response to what customers tell us they need, from smarter content insights to tools that make it easier to prove impact across their organizations.
The proof we care about most is in the feedback and outcomes our customers share back with us: stronger publisher relationships, greater reach, and clearer paths to ROI. As we continue to invest in better products for brands, publishers, and nonprofits, our commitment is simple: if it doesn’t improve the experience and outcomes for our customers, it doesn’t ship.
Benjamin Chipman is a GenZ brand and content marketer at the intersection of media and storytelling. Informed by his experiences across the creator economy and the legacy media, Benjamin has unique perspective about where traditional and new media converge. Passionate about where brands come together with culture and community, he brings this to all things marketing at Stacker. When he's not locked in to work, he's probably trying a new restaurant or planning his next trip to Spain.