The first coupon ever in circulation was produced by Coca-Cola in 1887, offering a free sample of the 1-year-old company's new soft drink. The marketing scheme worked: By 1895 the beverage had arrived in every U.S. territory; and in the early 1900s coupons were perfasive across consumer products. That's because when something is free or discounted, its perceived value tends to increase—as does the perceived generosity of the company. But there's another secret behind free and discounted marketing: It makes customers spend a lot more.
This psychology works to the advantage of restaurants across the country. Many companies offer customers a free entree, drink, or dessert on the house to celebrate a birthday, for example, which inevitably leads to the purchase of drinks and more food—and which can pull customers into establishments not normally frequented. To find out where all the free birthday treats are, Stacker scoured the websites of a variety of restaurants to find 50 that will gift patrons free goodies on their big day. To make the cut, these restaurants had to be chains with locations in numerous states around the country. But let it be known: Free is rarely actually free (except at Cracker Barrel and Denny's). At almost every establishment in this gallery, you must sign up for a restaurant's email newsletter or free rewards program in order to qualify for the complimentary birthday meal or snack. Do the work at least a week before your birthday; subscribe, wait, and enjoy the birthday loot.
Here are 50 restaurants where getting older means getting fuller for free.
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1 / 49Cheesecake Factory
At the Cheesecake Factory, famously loved by NBA stars, birthdays are a big deal. If you alert your waiter beforehand, they’ll bring you a complimentary sundae with candle and even write "Happy Birthday" on your plate with a caramel or chocolate sauce.
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2 / 49Cracker Barrel
Cracker Barrel is a one-of-a-kind chain with kitsch-heavy throwback decorum. If you happen to be at the country store restaurant, just tell your server it’s your birthday, and they’ll bring a free dessert and sing you into your new year.
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3 / 49Denny's
Unlike other restaurants that make you sign up for a rewards program for your birthday freebie, Denny’s offers something free to every birthday patron. Go into Denny’s on your birthday, show your ID, and get a free Build Your Own Grand Slam: two pancakes, bacon, sausage, and two eggs any style.
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4 / 49Margaritaville
If you join the membership club at Jimmy Buffet’s chain restaurant, you’ll get a free appetizer for signing up and a free scoop of ice cream on your birthday.
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5 / 49Mike Mozart // Flickr
6 / 49Outback Steakhouse
Most famous for its Bloomin' Onion, an onion opened like a flower and then deep-fried, the Australian-themed steakhouse chain offers a free kids-size vanilla sundae to rewards members on their big day.
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7 / 49Sprinkles
Sprinkles, the cupcake shop with locations in California, Nevada, Arizona, Texas, Florida, New York, Illinois, and Washington D.C., has a pretty amazing membership club. If you sign up for Sprinkles Perks, you enter a tiered membership program that includes free cupcakes every other Tuesday, a free item with every 15 purchases, and a free cupcake on your birthday.
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8 / 49Dunkin'
If you sign up for DD Perks, you’ll get a free drink on your birthday. The Massachusetts-born international chain (now simply called Dunkin') is strongly linked to Boston, a town that calls it Dunks.
bargainmoose // Flickr
9 / 49Baskin-Robbins
The ice cream giant has a Baskin-Robbins Birthday Club that offers its members—and their family and friends—perks on their birthday. On club members‘ birthdays, they receive a free 2.5-ounce scoop and $3 off a Baskin-Robbins birthday cake.
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10 / 49Anthony92931 // Wikimedia Commons
11 / 49Olive Garden
Home of the ever-tempting, Never-Ending Pasta Bowl and Unlimited Soup, Salad, and Breadstick deal, the Olive Garden also has a birthday special for those who sign up for its membership program. eClub members get a free appetizer or dessert on their big day, so try your best to save some room.
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12 / 49Baja Fresh
If you join Club Baja, you’ll get a "special treat" for your birthday. The only caveat is that you have to sign up at least four days before checking off another year.
Michael Rivera // Wikimedia Commons
13 / 49Jersey Mike's
In order to get free food at Jersey Mike’s on your birthday, you need only to subscribe. Once you join Jersey Mike’s Email Club, you’ll be eligible for a birthday freebie: a free sub.
LoneStarMike // Wikimedia Commons
14 / 49P.F. Chang's
The Asian-style bistro specializes in American-Chinese food, but offers a wide variety of Asian-inspired dishes on its menu. Members of P.F. Chang's rewards program—a sort of frequent flyer program for the chain—offers two-for-one entrees on birthdays.
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16 / 49Pinkberry
After signing up for Pinkberry’s loyalty program, you’ll start earning a free frozen yogurt after every 10 purchases. Also, on your birthday, you’ll get a free fro-yo just for getting older.
Vladis159 // Wikimedia Commons
17 / 49Robert Gregory Griffeth // Shutterstock
18 / 49California Pizza Kitchen
CPK, the pizza chain known for its offbeat pizza toppings, has birthday deals for kids and adults. Members of the CPK Fan Rewards get a free pizza on their birthday (and double points), and for the under-12 cohort, the CPKids Birthday Club offers its members a free meal on their big day.
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19 / 49Anthony92931 // Wikimedia Commons
20 / 49Applebee's
Applebee's has an eclectic menu, from salsa verde nachos to fish and chips to oriental chicken salad, but also a great birthday deal. If you sign up for Club Applebees, you'll be eligible for a free dessert to celebrate getting older and a free appetizer just for signing up.
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21 / 49Mike Mozart // Flickr
22 / 49Buffalo Wild Wings
The home of wings, beer, and sports is not a hard sell for any day. On your birthday, it’s even easier to justify. If you join the Blazin' Rewards membership program, you’ll get a free snack-size portion of wings on your special day.
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23 / 49Einstein Bros. Bagels
If you sign up for Einstein Bros. Bagels‘ Schmear Society, you get a voucher for a free egg sandwich on your birthday. Those who sign up further accrue 2 points per $1 spent, with options to redeem points for food and drinks.
Anthony92931 // Wikimedia Commons
24 / 49Jamba Juice
Birthdays are about decadence, but for the more health-conscious readership, Jamba Juice offers a free smoothie or juice for members of its rewards club.
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25 / 49Cold Stone Creamery
Now, if decadence is your thing, Cold Stone Creamery also has a birthday deal. Members of the Cold Stone Club Rewards get a buy one get one free coupon on their big day.
Leahdi // Wikimedia Commons
26 / 49Settawat Udom // Shutterstock
27 / 49Mike Mozart // Flickr
28 / 49Bruegger's Bagels
Bruegger’s in 2004 set the Guinness World Record for world’s largest bagel, creating an 868-pound behemoth at the New York state fair. On your birthday, they’ll give you a free regular-sized bagel with cream cheese if you sign up for their rewards program.
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29 / 49Buca di Beppo
The family-style Italian chain restaurant is known for its large shared plates and crowded-with-photographs decorum. If you subscribe to Buca di Beppo’s online club, you get a free giant sundae on your big day and $20 off your meal ($40 minimum purchase). Plus, you get a free plate of pasta for signing up.
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30 / 49Famartin // Wikimedia Commons
31 / 49Sbarro, The Italian Eatery
The pizza place most synonymous with mall food courts has a birthday freebie. Members of Sbarro's Slice Society get a birthday surprise each year and a free slice of extra-large ‘za (with the purchase of a beverage) for joining.
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32 / 49Mike Mozart // Flickr
33 / 49Red Robin
This chain burger joint offers bottomless fries, so come prepared. For Red Robin Royalty members, they also offer a free birthday burger for your big day.
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34 / 49Planet Smoothie
Planet Smoothie has a slightly healthier option for your big day. They offer a free smoothie on your birthday if you sign up for their VIP membership club.
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35 / 49Morton's The Steakhouse
Morton's is part of the Landry's corporation, and members of the Landry's Select Club will get taken care of on their birthday at the steakhouse. Club members get a free dessert and $25 toward their meal to celebrate getting old.
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36 / 49Joe's Crab Shack
In order to celebrate with some free food on your birthday at the chain seafood restaurant, just sign up for the Joe’s Catch newsletter. When you do, you’ll be eligible for a free appetizer on your birthday.
Michael Barera // Wikimedia Commons
37 / 49Dickey's Barbecue Pit
If you join the Big Yellow Cup Club, you’ll get free gifts for birthdays and your club anniversaries. New members also get Dickey's signature, well, big yellow cup.
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38 / 49Del Taco
Though it’s not the most conventional pairing, Del Taco offers its eClub members a free milkshake on their birthday to go along with their tacos or burritos.
Anthony92931 // Wikimedia Commons
39 / 49Chili's
Chili’s, an affordable sit-down lunch and dinner chain famous for their baby-back ribs, offers something sweet for birthday guests. Members of the My Chili’s Rewards club get a free dessert on their big day.
Michael Rivera // Wikimedia Commons
40 / 49Checkers
Checkers (also regionally known Rally's) is a burger joint with a birthday deal. Sign up for their Flavorhood membership to get an order of free large fries, and then another on your birthday.
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41 / 49Anthony92931 // Wikimedia Commons
42 / 49Chevy's Fresh Mex
Members of Chevy’s E-Club get a free appetizer for signing up (purchase of entree required). Patrons also get to wear a festive sombrero as everyone sings the special Chevy’s happy birthday song on their big day.
Ian Muttoo // Wikimedia Commons
43 / 49Dairy Queen
Dairy Queen serves burgers, salads, and chicken, but they’re best known for one thing: the Blizzard. Members of the Blizzard Fan Club, which has more than 4 million members, get a buy one get one free coupon for a Blizzard on their birthday.
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44 / 49Ken Wolter // Shutterstock
45 / 49M.O. Stevens // Wikimedia Commons
46 / 49Noodles World Kitchen
If you join the NoodlesREWARDS program at Noodles World Kitchen, you’ll get a special treat on your birthday. The program also comes with easy ordering, points redemptions, and special offers throughout the year.
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47 / 49Panera Bread
Panera Bread is known for its sandwiches, but members of MyPanera get something sweet on their birthday. As long as you sign up ahead of time, members receive a free pastry on their big day.
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48 / 49Quizno's
Quiznos’ loyalty program gives one gift for signing up and another on your birthday. When you download the app, grab a free 4-inch sub; when you turn a year older, a free cookie is yours.
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