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1 / 62018 FIFA Men's World Cup
- Viewers (averaged across Fox Sports and Telemundo): 5 million
It was clear that many Americans weren't interested in the 2018 Men's World Cup in Russia without a home team to support. This was the first time since 1986 that the U.S. didn't qualify for the cup.
Sports Media Watch reported ratings plummeted 37% from 2014 when the U.S. qualified for the tournament; only 5 million viewers tuned in across Fox Sports and Telemundo. They also noted that Telemundo ratings fell 41% from 2014 to 2018, even though Mexico played four games, which included a stellar group stage performance that overwhelmed the German former champions 1-0.
Despite the dip in average ratings across Fox Sports and Telemundo in 2018, four years prior an average of 8.1 million people in the U.S. watched each match in Brazil, proving there are more Americans who want to see their men's national team compete on the world stage.








