We founded Stacker in August 2017 with a simple vision: building a platform that connects publishers with engaging and data-driven stories. When we started in October 2017, we published stories ourselves, transforming publicly available data into digestible coverage for readers.
Our storytelling expanded overtime across news, business, entertainment, lifestyle, weather, and sports beats, drawing on over 200 data sources including the CDC, NOAA, TripAdvisor, and Zillow.
Thanks to our increased coverage, our network of publishers expanded quickly to include major local news organizations such as Tribune, Lee Enterprises, and Hearst.
By the end of 2019, we were reaching over 5 million readers a month and had more than 200 million page views through publisher partnerships and on-site audience growth.
In April 2020, we made our newswire platform freely available to all publishers, unlocking massive network growth to over 1,000 news partners.
With a dynamic, growing publisher network, our focus shifted to growing our content partner network. We launched Stacker Studio in 2020 as a way to identify untold stories from independent storytellers to be featured in news outlets nationwide.
Stacker Studio catapulted the number of stories available on the Stacker Newswire, enabling us to expand beyond content creation and invest in building a platform to streamline the distribution and discovery of stories.
In 2021, we launched Story Hub - a searchable library of 4,000 original, evergreen features.
In 2022, Stacker Local launched, turning our data storytelling into local series available across all 50 states and 384 cities, giving publishers access to localized content hyper-relevant to their readers.
In 2023, we launched Stacker Connect, a content syndication product that leverages our platform and distribution capabilities. By partnering with independent storytellers, we were able to expand the breadth and depth of trusted content on the Stacker Newswire for publisher partners.
Today, Stacker Connect provides a spectrum of content creation offerings from minimal editorial support to newsroom-as-a-service. We combine this with our powerful content optimization engine and proprietary distribution network to drive reach for brands.
The Stacker Newswire has continued to evolve as well, with new products such as Newsfeed and Story Alerts, providing publishers even more ways to discover and publisher Stacker stories at no cost.
Over time, Stacker has built the first content distribution platform built for earned reach. We enable scalable distribution of vetted, brand stories to a network of news outlets.
The result is a network of trusted connections between brands and publishers that powers a new ecosystem for engaging stories funded by brands, distributed by Stacker, and featured across the world's publishers.
Want to learn more about Stacker's products?
For Brands
Stacker Connect combines a powerful content optimization engine with a proprietary distribution network to scale the reach of your editorial content.
Stacker Newswire is an accessible, curated content wire offering a robust library of evergreen and newsworthy topics that meet our publishers’ editorial needs.
