AUTHOR

Brendan Collins

Stories by Brendan

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Insights from Stacker

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Company Updates

A New, Personalized Portal That Gives Your Storytelling a Spark: Introducing Stacker Portal 3.0

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For Content Partners

The Business Case for Brand Journalism: Lessons from Industry Giants

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For Publishers

Newswires Should Be a Revenue Driver. Not a Cost Center.

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For Publishers

Three Predictions for Where Media Is Headed in 2026

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For Publishers

From the Newsroom: Wire stories that caught our (and publishers') attention from September 2025 | Earned Media

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For Content Partners

How TurboTenant Earned 4000+ Media Pickups and Scaled their Brand Awareness

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Company Updates

Impressions of Content Marketing World & How Stacker Stood Out

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For Content Partners

5 Truths about Earned Media’s Role in AI Search Marketing

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For Content Partners

How Health & Wellness Brands Fight the Fluff to Stand Out in a $2T Market

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For Publishers

From the Newsroom: Our favorite wire stories from August 2025 | Earned Media

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For Content Partners

How Paylocity’s SEO Play Earned 300 Press Mentions and PR Buy-In in 24 Hours

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Company Updates

Behind the Scenes: How Stacker Streamlined Its Workflow for Faster Publishing Across Formats

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Company Updates

What It Really Takes to Build an Inc. 5000 Company Without a Dime of VC

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For Content Partners

How to Use Data You Already Have to Earn Media Coverage

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For Content Partners

Why Sponsored Content Isn’t Enough: The Case for Earned Reach

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For Content Partners

How Stacker Helps Brands Get Cited in AI Search | Earned Media

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For Content Partners

How Way.com Fuelled Full-Throttle GEO Growth with Earned Media at Scale

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For Publishers

From the Newsroom: Our favorite wire stories from July 2025 | Earned Media

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For Content Partners

Is Share of Voice the Ultimate ROI for Content?

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Company Updates

From Publisher to Platform: How Stacker Reinvented Earned Media

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Company Updates

The New Top of Funnel: How AI Is Rewriting TOFU

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For Content Partners

The Real Cost of Great Content That Doesn’t Get Seen

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For Publishers

From the Newsroom: Our favorite wire stories from June 2025 | Earned Media

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For Content Partners

How Stacker and The 74 Built a Blueprint for Better Education Coverage

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For Content Partners

5 Skills Content Teams Need in the Age of AI

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For Publishers

From the Newsroom: Our favorite wire stories from May 2025 | Earned Media

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Company Updates

Building the Plane in the Air: My Thoughts on the SEO-to-GEO Transition

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For Content Partners

Build vs. Buy: The Smart Marketer’s Guide to Earned Media Distribution

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Company Updates

Platforms Come With Great Responsibility

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For Content Partners

Local News, National Impact: A Smarter Way to Earn Media

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For Content Partners

AI Is Changing Content Creation, And That’s a Good Thing

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For Content Partners

Why the Smartest B2B Brands Are Thinking Like B2C Marketers

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For Publishers

From the Newsroom: Our favorite wire stories from April 2025 | Earned Media

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Company Updates

How Stacker’s Local Storytelling Helps Brands Reach New Readers and Publishers | Earned Media

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For Content Partners

Content Pioneer LegalZoom Finds New Frontier in Brand Publishing with Stacker | Earned Media

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For Publishers

Earned Media Was Just the Start. Meet Earned Reach.

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For Publishers

The New Media: How brands are replacing legacy niche media

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For Publishers

How to turn niche topics into good reads

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For Content Partners

Rula‘s Rebranding Success: 3x Domain Authority with Earned Media

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For Content Partners

What Money Can’t Buy: 7 Years Building Stacker’s Moat

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For Publishers

From the Newsroom: Our favorite wire stories from March 2025 | Earned Media

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For Content Partners

How a Car Insurance Company Built Trust and Reached 1.4M Readers Through Earned Media with Stacker

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For Content Partners

What Makes Content Strategy Different at Stacker? | Earned Media

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For Content Partners

Are backlinks still important for SEO growth in 2025?

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For Content Partners

3,000 earned media placements under 6 months - What Collabstr achieved with Stacker

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For Content Partners

How does earned reach help overall brand PR strategy?

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For Publishers

From the Newsroom: Our favorite wire stories from February 2025 | Earned Media

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For Content Partners

Setting up TruckInfo.Net on the road to earned media success with 1,700 media placements

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Company Updates

350 Publishers join Stacker to source high-quality journalism for free

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For Content Partners

How to turn a press release into a news feature for earned media pickup

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Company Updates

Scaling content distribution: How Stacker’s 2025 product strategy is paving the way for both publishers and brand journalists

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Company Updates

How LawnStarter Conquered the Lawn Services Market with 6,000 Earned Media Placements

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Company Updates

Introducing Marketplace - Elevating access to high-quality journalism

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For Publishers

State of earned media - Look back on 2024 and our predictions for 2025

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For Content Partners

From Creation to Distribution: How does Stacker Create a Story

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Company Updates

Stacker Newswire: 2024 year in review

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For Content Partners

How does Stacker optimize a story for maximum reach and pickups?

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For Content Partners

Don't let performance marketing ruin your content strategy

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For Publishers

What themes will engage audiences in Q4? Key insights from Stacker

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For Publishers

Inclusive language leads to more accurate, serviceable journalism

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For Content Partners

Building trust & authority: How brands can leverage editorial content

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For Publishers

Inside Stacker's approach to integrating AI into content distribution

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Company Updates

A newswire for editorial content from brands?! Meet the CEO of Stacker

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Company Updates

Stacker, the first distribution platform built for earned reach

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Company Updates

Story Hub’s latest release offers publishers a new way to engage with Stacker content

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For Content Partners

What themes will engage audiences in Q3? Key insights from Stacker

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Company Updates

Stacker's AI Content Policy

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For Publishers

From Our Newsroom to Yours: Digging into Data

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Company Updates

Introducing Campaign Tracker, the best thing since pizza delivery?

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For Publishers

Brand Publishing’s New Era; What’s Different This Time

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For Publishers

Publishers must embrace the next generation of newswires

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For Content Partners

Earned Distribution and keeping up with brand publishing's renaissance

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For Publishers

Data viz decoded: Stacker's best practices for insightful charts

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Company Updates

Stacker announces new CMS partnership and Story Hub enhancements

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For Publishers

Stacker drove millions of page views per quarter to Nexstar in 2023

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Company Updates

Stacker Connect generated over 10,000 pickups for nonprofit newsrooms

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Company Updates

Stacker Newswire: 2023 year in review

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For Publishers

5 tips for telling newsworthy features from public data

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For Content Partners

Learning from 3 brands with phenomenal brand journalism

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Company Updates

Stacker launches new search features in Story Hub

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For Publishers

Customized Stacker stories drive big traffic in South Dakota

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Company Updates

Introducing Stacker Connect

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For Content Partners

Proof that content distribution works: SEO results

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Company Updates

5 key lessons from building our Newswire Analytics Platform

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For Content Partners

15 Examples of Quality Brand Journalism

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For Content Partners

News Values Explained: How Marketers Can Create News Publishers Care About

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For Content Partners

4 SEO Authority Metrics Every CMO Needs to Know

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Company Updates

Stacker sets its sights on additional content collaborations in 2023

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For Content Partners

The Three Pillars of SEO (And How They Scale Your Organic Growth)

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For Content Partners

Link Earning vs. Link Building (And Why It Matters)

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For Content Partners

Off-site SEO: A Key Piece of the Organic Growth Puzzle

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For Publishers

Local news grow readership with Stacker and Creative Circle

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Company Updates

Stacker honored as Great Place to Work

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For Publishers

Countdown to the 2022 midterms and how we're approaching coverage

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Company Updates

Stacker at the Online News Association conference—here’s how it went

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For Publishers

The Stacker Newswire: how we deliver stories to over 2,000 newsrooms

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Company Updates

Our New Mission: Empowering the World's Publishers

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Company Updates

The Stacker Network welcomes 10+ new local independent newsrooms

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For Content Partners

3 Business Benefits of a Top-of-the-Funnel Media Mention

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Company Updates

Recapping the Stacker offsite in Washington, D.C.

Authentic storytelling that drives impact

Your stories earn native distribution alongside existing publisher coverage, allowing you to create trusted connections with readers and build a more effective marketing funnel with customers.

Want to learn more about Stacker's Products?

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For Brands

Stacker Connect combines a powerful content optimization engine with a proprietary distribution network to scale the reach of your editorial content.

 
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For Publishers

Stacker Newswire is an accessible, curated content wire offering a robust library of evergreen and newsworthy topics that meet our publishers’ editorial needs.

 
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