AUTHOR

Brendan Collins

Stories by Brendan

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Insights from Stacker

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For Publishers

Three Predictions for Where Media Is Headed in 2026

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For Publishers

From the Newsroom: Wire stories that caught our (and publishers') attention from September 2025 | Earned Media

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For Content Partners

How TurboTenant Earned 4000+ Media Pickups and Scaled their Brand Awareness

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Company Updates

Impressions of Content Marketing World & How Stacker Stood Out

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For Content Partners

5 Truths about Earned Media’s Role in AI Search Marketing

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For Content Partners

How Health & Wellness Brands Fight the Fluff to Stand Out in a $2T Market

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For Publishers

From the Newsroom: Our favorite wire stories from August 2025 | Earned Media

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For Content Partners

How Paylocity’s SEO Play Earned 300 Press Mentions and PR Buy-In in 24 Hours

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Company Updates

Behind the Scenes: How Stacker Streamlined Its Workflow for Faster Publishing Across Formats

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Company Updates

What It Really Takes to Build an Inc. 5000 Company Without a Dime of VC

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For Content Partners

How to Use Data You Already Have to Earn Media Coverage

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For Content Partners

Why Sponsored Content Isn’t Enough: The Case for Earned Reach

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For Content Partners

How Stacker Helps Brands Get Cited in AI Search | Earned Media

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For Content Partners

How Way.com Fuelled Full-Throttle GEO Growth with Earned Media at Scale

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For Publishers

From the Newsroom: Our favorite wire stories from July 2025 | Earned Media

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For Content Partners

Is Share of Voice the Ultimate ROI for Content?

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Company Updates

From Publisher to Platform: How Stacker Reinvented Earned Media

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Company Updates

The New Top of Funnel: How AI Is Rewriting TOFU

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For Content Partners

The Real Cost of Great Content That Doesn’t Get Seen

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For Publishers

From the Newsroom: Our favorite wire stories from June 2025 | Earned Media

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For Content Partners

How Stacker and The 74 Built a Blueprint for Better Education Coverage

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For Content Partners

5 Skills Content Teams Need in the Age of AI

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For Publishers

From the Newsroom: Our favorite wire stories from May 2025 | Earned Media

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Company Updates

Building the Plane in the Air: My Thoughts on the SEO-to-GEO Transition

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For Content Partners

Build vs. Buy: The Smart Marketer’s Guide to Earned Media Distribution

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Company Updates

Platforms Come With Great Responsibility

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For Content Partners

Local News, National Impact: A Smarter Way to Earn Media

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For Content Partners

AI Is Changing Content Creation, And That’s a Good Thing

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For Content Partners

Why the Smartest B2B Brands Are Thinking Like B2C Marketers

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For Publishers

From the Newsroom: Our favorite wire stories from April 2025 | Earned Media

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Company Updates

How Stacker’s Local Storytelling Helps Brands Reach New Readers and Publishers | Earned Media

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For Content Partners

Content Pioneer LegalZoom Finds New Frontier in Brand Publishing with Stacker | Earned Media

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For Publishers

Earned Media Was Just the Start. Meet Earned Reach.

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For Publishers

The New Media: How brands are replacing legacy niche media

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For Publishers

How to turn niche topics into good reads

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For Content Partners

Rula‘s Rebranding Success: 3x Domain Authority with Earned Media

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For Content Partners

What Money Can’t Buy: 7 Years Building Stacker’s Moat

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For Publishers

From the Newsroom: Our favorite wire stories from March 2025 | Earned Media

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For Content Partners

How a Car Insurance Company Built Trust and Reached 1.4M Readers Through Earned Media with Stacker

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For Content Partners

What Makes Content Strategy Different at Stacker? | Earned Media

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For Content Partners

Are backlinks still important for SEO growth in 2025?

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For Content Partners

3,000 earned media placements under 6 months - What Collabstr achieved with Stacker

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For Content Partners

How does earned reach help overall brand PR strategy?

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For Publishers

From the Newsroom: Our favorite wire stories from February 2025 | Earned Media

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For Content Partners

Setting up TruckInfo.Net on the road to earned media success with 1,700 media placements

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Company Updates

350 Publishers join Stacker to source high-quality journalism for free

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For Content Partners

How to turn a press release into a news feature for earned media pickup

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Company Updates

Scaling content distribution: How Stacker’s 2025 product strategy is paving the way for both publishers and brand journalists

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Company Updates

How LawnStarter Conquered the Lawn Services Market with 6,000 Earned Media Placements

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Company Updates

Introducing Marketplace - Elevating access to high-quality journalism

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For Publishers

State of earned media - Look back on 2024 and our predictions for 2025

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For Content Partners

From Creation to Distribution: How does Stacker Create a Story

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Company Updates

Stacker Newswire: 2024 year in review

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For Publishers

From the Newsroom: Our favorite wire stories from November 2024

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For Content Partners

How does Stacker optimize a story for maximum reach and pickups?

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For Content Partners

Don't let performance marketing ruin your content strategy

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For Publishers

What themes will engage audiences in Q4? Key insights from Stacker

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For Publishers

Inclusive language leads to more accurate, serviceable journalism

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For Content Partners

Building trust & authority: How brands can leverage editorial content

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For Publishers

Inside Stacker's approach to integrating AI into content distribution

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Company Updates

A newswire for editorial content from brands?! Meet the CEO of Stacker

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Company Updates

Stacker, the first distribution platform built for earned reach

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Company Updates

Story Hub’s latest release offers publishers a new way to engage with Stacker content

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For Content Partners

What themes will engage audiences in Q3? Key insights from Stacker

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Company Updates

Stacker's AI Content Policy

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For Publishers

From Our Newsroom to Yours: Digging into Data

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Company Updates

Introducing Campaign Tracker, the best thing since pizza delivery?

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For Content Partners

Brand Publishing’s New Era; What’s Different This Time

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For Publishers

Publishers must embrace the next generation of newswires

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For Content Partners

Earned Distribution and keeping up with brand publishing's renaissance

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For Publishers

Data viz decoded: Stacker's best practices for insightful charts

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Company Updates

Stacker announces new CMS partnership and Story Hub enhancements

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For Publishers

Stacker drove millions of page views per quarter to Nexstar in 2023

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Company Updates

Stacker Connect generated over 10,000 pickups for nonprofit newsrooms

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Company Updates

Stacker Newswire: 2023 year in review

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For Publishers

5 tips for telling newsworthy features from public data

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For Content Partners

Learning from 3 brands with phenomenal brand journalism

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Company Updates

Stacker launches new search features in Story Hub

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For Publishers

Customized Stacker stories drive big traffic in South Dakota

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Company Updates

Introducing Stacker Connect

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For Content Partners

Proof that content distribution works: SEO results

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Company Updates

5 key lessons from building our Newswire Analytics Platform

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For Content Partners

15 Examples of Quality Brand Journalism

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For Content Partners

News Values Explained: How Marketers Can Create News Publishers Care About

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For Content Partners

4 SEO Authority Metrics Every CMO Needs to Know

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Company Updates

Stacker sets its sights on additional content collaborations in 2023

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For Content Partners

The Three Pillars of SEO (And How They Scale Your Organic Growth)

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For Content Partners

Link Earning vs. Link Building (And Why It Matters)

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For Content Partners

Off-site SEO: A Key Piece of the Organic Growth Puzzle

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For Publishers

Local news grow readership with Stacker and Creative Circle

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Company Updates

Stacker honored as Great Place to Work

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For Publishers

Countdown to the 2022 midterms and how we're approaching coverage

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Company Updates

Stacker at the Online News Association conference—here’s how it went

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For Publishers

The Stacker Newswire: how we deliver stories to over 2,000 newsrooms

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Company Updates

Our New Mission: Empowering the World's Publishers

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Company Updates

The Stacker Network welcomes 10+ new local independent newsrooms

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For Content Partners

3 Business Benefits of a Top-of-the-Funnel Media Mention

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Company Updates

Recapping the Stacker offsite in Washington, D.C.

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For Content Partners

Paid Vs. Earned Content Syndication Marketing: Which Is Best For You?

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For Publishers

Data Drop 3.0: Occupations of 1870

Authentic storytelling that drives impact

Your stories earn native distribution alongside existing publisher coverage, allowing you to create trusted connections with readers and build a more effective marketing funnel with customers.

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For Brands

Stacker Connect combines a powerful content optimization engine with a proprietary distribution network to scale the reach of your editorial content.

 
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For Publishers

Stacker Newswire is an accessible, curated content wire offering a robust library of evergreen and newsworthy topics that meet our publishers’ editorial needs.

 
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