AUTHOR

Jacob Posten

Stories by Jacob

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Insights from Stacker

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For Content Partners

What’s Working With Local Content in 2026 (and Why You Should be Paying Attention)

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Company Updates

The Q1 Product Update: Improved Notifications, Insights, and Workflows Across Portal and Story Hub

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For Content Partners

Most AI Citations Fade in Weeks. Distributed Content Lasts Twice as Long.

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For Content Partners

Turning a Brand Story Idea Into an Editorial Blueprint

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For Content Partners

The Myth of the GEO Moat: Why One Piece of Content Isn’t Enough

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For Content Partners

Coverage Breadth: The Latest GEO Research on Expanding Brand Visibility Across LLMs

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Company Updates

The AI Search Engines Committed to Getting News Context Right — and Why Stacker Is Betting on Both

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For Content Partners

The Difference Between SEO & GEO Wins: What Ranks Versus What's Cited

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For Content Partners

"So it's not just a press release?": How Stacker Content Differs

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Story Insights

From the Newsroom: What Publishers Picked Up in February

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For Content Partners

How Your Earned Media Data Can Work Harder for Your Content Strategy

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For Content Partners

How to Prove Earned Media ROI Without Pretending It's Last Click: The KPIs that Matter

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For Publishers

How Stacker’s Commitment to High Editorial Standards Helps Retain Publisher and Reader Trust

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Company Updates

New Updates, New Partners, Same Editorial Standards

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Company Updates

Story Hub Is Evolving to Meet the New Reality of Digital Publishing

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For Content Partners

The Citation Economy: Why AI Rewards Brands with a Distribution Strategy

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For Content Partners

Media Relations Are Becoming "Machine Relations" — And Most Brands Aren't Ready

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Story Insights

From the Newsroom: What Publishers Picked Up in January

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Company Updates

Stacker and Scrunch Are Teaming Up to Make AI Search Visibility More Measurable

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For Publishers

The Perception Gap: What Publishers Think Readers Want vs. What Actually Performs

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Company Updates

Green Flags: Learnings from Portal 3.0 Illuminate What Industry Leaders Need Now

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Company Updates

Stacker Wrapped: Data Dives, Cultural Coverage and Other Trends from the Stacker Wire in 2025

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For Content Partners

How Stacker Helps PR Agencies Become Unstoppable

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Company Updates

Designing Stacker Portal 3.0: How to Create a Useful Product Experience

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AI Search

How Earned Media Distribution Expands AI Visibility: A First Look at “Citation Lift”

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For Content Partners

Brand Building Through Content; Fortune (LLMs) Favors the Bold (Data-Driven)

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Company Updates

Growing Without Compromise: Stacker’s Commitment to Great Editorial and Brand Journalism

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For Content Partners

How Fintech Brands Build Value & Trust When All the Claims Sound the Same

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Company Updates

Turning Client Feedback into Reality: Stacker’s New & Improved Capabilities

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For Content Partners

New! Meet the Interactive, Stacker Reach Calculator

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For Publishers

Stacked for Success: Best Practice Tips for Publishers in an Evolving Ecosystem

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For Content Partners

RealTruck’s U-Turn After LLM Results with Stacker | AI Search

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For Content Partners

The Brands Winning Today are Solving Tomorrow’s Visibility Problems

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For Publishers

From the Newsroom: Wire Stories that Caught Our (and Publishers') Attention from October 2025 | Earned Media

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For Content Partners

Why Agencies Are Turning to Stacker to Deliver Scalable Credibility for Their Clients: 3,600+ Earned Pickups and Counting

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For Content Partners

Earned Reach is the Secret to Compounding Brand Visibility in 2026

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Company Updates

Behind the Stacker 3.0 Launch: How We Shipped an AI Product to Help Content Teams Leverage the Data Behind 1.2 Million Earned Pickups

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For Content Partners

How Paylocity’s SEO Play Earned 300 Press Mentions and PR Buy-In in 24 Hours

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Company Updates

A New, Personalized Portal That Gives Your Storytelling a Spark: Introducing Stacker Portal 3.0

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For Content Partners

The Business Case for Brand Journalism: Lessons from Industry Giants

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For Publishers

Newswires Should Be a Revenue Driver. Not a Cost Center.

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For Publishers

Three Predictions for Where Media Is Headed in 2026

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For Publishers

From the Newsroom: Wire Stories that Caught Our (and Publishers') Attention from September 2025 | Earned Media

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For Content Partners

How TurboTenant Earned 4000+ Media Pickups and Scaled their Brand Awareness

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Company Updates

Impressions of Content Marketing World & How Stacker Stood Out

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For Content Partners

5 Truths about Earned Media’s Role in AI Search Marketing

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For Content Partners

How Health & Wellness Brands Fight the Fluff to Stand Out in a $2T Market

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For Publishers

From the Newsroom: Our Favorite Wire Stories from August 2025 | Earned Media

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Company Updates

Behind the Scenes: How Stacker Streamlined Its Workflow for Faster Publishing Across Formats

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Company Updates

What It Really Takes to Build an Inc. 5000 Company Without a Dime of VC

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For Content Partners

How to Use Data You Already Have to Earn Media Coverage

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For Content Partners

Why Sponsored Content Isn’t Enough: The Case for Earned Reach

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For Content Partners

How Stacker Helps Brands Get Cited in AI Search | Earned Media

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For Content Partners

How Way.com Fuelled Full-Throttle GEO Growth with Earned Media at Scale

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For Publishers

From the Newsroom: Our Favorite Wire Stories from July 2025 | Earned Media

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For Content Partners

Is Share of Voice the Ultimate ROI for Content?

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Company Updates

From Publisher to Platform: How Stacker Reinvented Earned Media

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Company Updates

The New Top of Funnel: How AI Is Rewriting TOFU

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For Content Partners

The Real Cost of Great Content That Doesn’t Get Seen

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For Publishers

From the Newsroom: Our Favorite Wire Stories from June 2025 | Earned Media

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For Content Partners

How Stacker and The 74 Built a Blueprint for Better Education Coverage

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For Content Partners

5 Skills Content Teams Need in the Age of AI

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For Publishers

From the Newsroom: Our Favorite Wire Stories from May 2025 | Earned Media

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Company Updates

Building the Plane in the Air: My Thoughts on the SEO-to-GEO Transition

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For Content Partners

Build vs. Buy: The Smart Marketer’s Guide to Earned Media Distribution

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Company Updates

Platforms Come With Great Responsibility

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For Content Partners

Local News, National Impact: A Smarter Way to Earn Media

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For Content Partners

AI Is Changing Content Creation, And That’s a Good Thing

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For Content Partners

Why the Smartest B2B Brands Are Thinking Like B2C Marketers

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For Publishers

From the Newsroom: Our Favorite Wire Stories from April 2025 | Earned Media

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Company Updates

How Stacker’s Local Storytelling Helps Brands Reach New Readers and Publishers | Earned Media

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For Content Partners

Content Pioneer LegalZoom Finds New Frontier in Brand Publishing with Stacker | Earned Media

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For Publishers

Earned Media Was Just the Start. Meet Earned Reach.

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For Publishers

The New Media: How Brands are Replacing Legacy Niche Media

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For Content Partners

How to Turn Niche Topics into Good Reads

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For Content Partners

Rula‘s Rebranding Success: 3x Domain Authority with Earned Media

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For Content Partners

What Money Can’t Buy: 7 Years Building Stacker’s Moat

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For Publishers

From the Newsroom: Our Favorite Wire Stories from March 2025 | Earned Media

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For Content Partners

How a Car Insurance Company Built Trust and Reached 1.4M Readers Through Earned Media with Stacker

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For Content Partners

What Makes Content Strategy Different at Stacker? | Earned Media

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For Content Partners

Are Backlinks Still Important for SEO Growth in 2025?

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For Content Partners

3,000 Earned Media Placements Under 6 Months - What Collabstr Achieved with Stacker

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For Content Partners

How Does Earned Reach Help Overall Brand PR Strategy?

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For Publishers

From the Newsroom: Our Favorite Wire Stories from February 2025 | Earned Media

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For Content Partners

Setting up TruckInfo.Net on the Road to Earned Media Success with 1,700 Media Placements

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Company Updates

350 Publishers Join Stacker to Source High-Quality Journalism for Free

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For Content Partners

How to Turn a Press Release into a News Feature for Earned Media Pickup

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Company Updates

Scaling Content Distribution: How Stacker’s 2025 Product Strategy is Paving the Way for Both Publishers and BrandJournalists

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Company Updates

How LawnStarter Conquered the Lawn Services Market with 6,000 Earned Media Placements

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Company Updates

Introducing Marketplace - Elevating access to high-quality journalism

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For Publishers

State of Earned Media - Look Back on 2024 and Our Predictions for 2025

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For Content Partners

From Creation to Distribution: How does Stacker Create a Story

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For Content Partners

How Does Stacker Optimize a Story for Maximum Reach and Pickups?

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For Content Partners

Don't Let Performance Marketing Ruin Your Content Strategy

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For Publishers

What Themes Will Engage Audiences in Q4? Key Insights from Stacker

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For Publishers

Inclusive Language Leads to More Accurate, Serviceable Journalism

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For Content Partners

Building Trust & Authority: How Brands can Leverage Editorial Content

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For Publishers

Inside Stacker's Approach to Integrating AI into Content Distribution

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Company Updates

A Newswire for Editorial Content from Brands?! Meet the CEO of Stacker

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Company Updates

Stacker, the First Distribution Platform Built for Earned Reach

Authentic storytelling that drives impact

Your stories earn native distribution alongside existing publisher coverage, allowing you to create trusted connections with readers and build a more effective marketing funnel with customers.

Want to learn more about Stacker's Products?

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For Brands

Stacker Connect combines a powerful content optimization engine with a proprietary distribution network to scale the reach of your editorial content.

 
DISCOVER CONNECT
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For Publishers

Stacker Newswire is an accessible, curated content wire offering a robust library of evergreen and newsworthy topics that meet our publishers’ editorial needs.

 
DISCOVER NEWSWIRE