Author

Michael Farr

Michael Farr is a Senior Marketing Acquisition Manager at Paylocity, a leading U.S. provider of HR, payroll, and workforce management software. He leads growth programs spanning SEO, AI Search Optimization (AEO), affiliate marketing, and pay-per-lead. He previously led SEO efforts at ZoomInfo and is the founder of FarReach Digital, a consulting firm helping brands get found in all the digital places.

AI Search

"Can We Be Found?" vs. "Will We Be Recommended?": How GEO Unites Marketing Teams

GEO bridges the gap between brand and performance marketing. Here's how success metrics are changing in the age of AI search.

October 19, 2026