New! Meet the Interactive, Stacker Reach Calculator

The long-held challenge across PR isn’t anything novel, nor shocking. It’s the questions about performance and reach projections from an earned media strategy that leadership asks for and marketing teams are largely unable to answer. The challenge being:

How do I accurately quantify the potential of earned media? How many people will see it?

Historically, media companies tallied up total readership of media clips that mentioned a brand — but projecting the reach of your stories before clocking any earned media wins? That was an impossible challenge—until now.

Stacker’s new Reach Calculator offers a way for brands to see the potential of their PR plans before they’ve implemented them—offering a concrete number to quantify reach for their planned stories in a year instead of simply trying to hit goals around “bigger” audiences.

How Stacker’s New Reach Calculator Works

The easy-to-use Reach Calculator works simply.

1. Enter your content niche in the dropdown.
2. Then, toggle how many stories you would ideally like to run on each topic in a year.
3. The calculator will automatically give you an estimated annual readership for all the topics combined, without any need to give us your email.

The calculator’s estimates are backed by real data, using median audience numbers for particular niches, while factoring in industry-specific benchmarks for pick-up.

How to Use It

Earned media is one of the best ways to gain brand authority and credibility, while maintaining a cost-efficient strategy.

Experiment with the Reach Calculator, using combinations of industries and coverage areas that are relevant to your brand that result in the highest potential numbers of new readership. You can easily reset your inputs, and if you sign up for a free account, provide a hyperlink to your colleagues with potential scenarios.

Use these data-backed, quantitative estimates to support your annual PR plans, providing stakeholders and decision-makers with a level of assurance that an earned reach strategy—like Stacker provides with its trusted newswire to over 4,000 publishers—will result in new audiences.

One early user told us: “I think this is great. It’s easy to use and provides me with an easy visual on how many eyeballs would be seeing my brand!”

Now it’s your turn to try it!

Give the Earned Reach Calculator a spin and tell us what you think.

Photo Illustration by Stacker // Canva