How Range Captured 4,250+ Earned Pickups and GEO-Ready Authority with Stacker

Industry

Financial Services

Challenge

Range was producing content for its audience of high-income households but needed broader reach and authority signals that proved impact. They wanted visibility that could drive measurable awareness and credibility without expanding headcount or relying solely on incremental SEO tweaks. The team recognized that the way people discover brands is changing: AI-driven search (GEO) is redefining visibility, making trusted mentions and citations the new measure of authority.

Results

Stacker’s earned media distribution partnership drove 4,256 total pickups, including 2,900+ hyperlocal news outlets and 300+ TV sites, reaching over 561,000 readers, helping the team build measurable authority, brand visibility, and long-term GEO readiness.

Story Example

www.range.com/blog/how-is-equity-taxed-a-clear-guide-to-rsus-isos-nsos-and-espp

561,000+

Readers

4,250+

Media Placements

“It’s a long-term bet that’s already paying off. Brand mentions and syndication are becoming key factors in what LLMs decide to reference. Working with Stacker helps us get ahead of that curve.”

Tony Molina

Head of Content @ Range

Range

Range is a wealth-management platform designed to help high-income households take control of their financial lives. By combining expert financial guidance with powerful technology, Range provides a modern, all-in-one solution for managing wealth — from investments and tax strategy to estate planning and insurance.

Headquartered in New York, Range’s mission is to make sophisticated financial planning simple, transparent, and accessible for individuals and families who want to build long-term confidence in their financial future.

Visit Range

The Challenge

Range, a Series-B wealth management platform, is competing for eyes in an increasingly crowded fintech space. Of course they want to rank on Google, but with the changing face of search and the sheer volume of content in their industry, visibility and authority relies largely on credibility that converts and showing up where people are searching.

The team was at a crossroads familiar to many growth-stage startups: invest in SEO optimizations for incremental gains — or take a bigger bet on distribution at scale.

“We wanted to open up the top of the funnel. Getting in front of hundreds of thousands of new readers mattered more than another round of keyword tweaks.”

- Tony Molina, Head of Content at Range

At the same time, Range’s leadership saw a shift coming. With the rise of AI-driven discovery, the metrics that mattered were changing. Domain Rating (DR) and backlink counts were losing weight, while earned media mentions and citations across LLMs were becoming the new currency of visibility.

Stacker offered a way to deliver both: earned credibility now, and future-proof discoverability later.

The Solution

Range boasts a great library of relevant content for their audience. It’s topical, gives actionable tips for investing smarter, and educates about financial best practices. This content, however, wasn’t driving new viewers, despite being excellent. So, Range partnered with Stacker to transform its library into stories that publishers actually want to run and audiences actually want to read.

Through Stacker’s earned media distribution network, each Range article became newsroom-ready content distributed across thousands of trusted outlets, giving Range a footprint it couldn’t achieve through owned channels alone.

“Working with an SEO agency wasn’t going to get us in front of new viewers. We wanted reach, and Stacker gave us that infrastructure.”

- Tony Molina

Range was no longer interested in tracking on-page tweaks that take months to assess SEO performance. Instead, the team began measuring unique viewers, brand mentions, and authority-building citations: the real signals of performance in the GEO era.

The Results: 4,250+ Pickups and a Reach of 561,000+

In the first several months of partnership, Range’s reach expanded rapidly. The implications built on one another.

Stories distributed through Stacker generated 4,200+ total pickups, including 650+ placements from publishers with a Domain Rating of 75+.

Collectively, those stories reached more than 561,000 readers, with 2,950 hyperlocal pickups, 300+ TV features, and thousands of newspaper pickups extending the brand’s footprint into markets traditional PR couldn’t touch.

Scale like that shifted perception. Range’s content was being seen, cited, and surfaced alongside major financial publishers, lending third-party validation to its expertise.

“As a small team, it’s nice to know that while we’re focused on growth, Stacker is helping us build authority and brand awareness at the same time.”

- Tony Molina

Internally, the team began to notice sustained traffic lift and a ~20% increase in unique organic searches, suggesting stronger brand recognition across channels. More notably, Range started appearing more frequently in ChatGPT and other LLM citations, proving that the brand’s authority was being recognized by emerging AI engines.

For a lean marketing team, this also meant leverage. While Range stayed focused on growth-driven content and performance marketing, Stacker’s earned distribution quietly built authority and awareness in the background.

The Impact

Today, Range’s earned media strategy is as much about preparing for the future as it is about winning today’s visibility.

“I feel confident Stacker will stay ahead of whatever comes next, even if the focus shifts away from LLMs entirely, I’d still work with them.”

- Tony Molina

With measurable reach, growing brand search, and a clear GEO advantage, Range is building credibility that scales — and trusting Stacker to stay ahead of whatever comes next.