The Challenge
TurboTenant had long invested in content marketing, producing a steady flow of blog posts and targeted educational resources for independent landlords and renters. But while the content was strong, the results weren’t keeping pace. Blog posts lived within owned channels and weren’t generating the broader visibility to validate the effort.
By the end of 2023, leadership recognized it was time to go beyond performance marketing and SEO alone and to level up TurboTenant's brand. With brand awareness as a principal KPI, the task at hand was clear: amplify reach and ensure TurboTenant’s content was discovered by new audiences.
A lot of times when we’re writing keyword-focused content, someone has to be looking for that specific thing. When you appear in a newspaper, people don’t need to be searching — they just discover who you are.
— Ryan Squires, Senior SEO Content Producer, TurboTenant
The Solution
Stacker offered the missing piece: distribution. By distributing TurboTenant’s stories to a national network of publishers, Stacker took content that had previously been confined to owned channels and placed it in front of readers across trusted outlets.
The model also fit neatly into TurboTenant’s existing flywheel. As the team explained, someone might discover TurboTenant through a Stacker-distributed story, land on the site, and then engage with an entire library of content. This had the impact of driving results well beyond an individual story. Every pickup created a gateway into TurboTenant’s broader content ecosystem, including those that weren't distributed through Stacker.
How It Works
Stacker blends editorial expertise with a powerful earned media distribution engine, enabling brands to publish compelling, data-driven stories across a network of more than 4,000 trusted local and national news outlets.
With Stacker Connect, TurboTenant submits original stories tailored to its SEO and brand goals. Stacker’s editorial team then refines and formats each piece for broad syndication, ensuring the content meets journalistic standards and is optimized for pickup.
After distribution, TurboTenant tracks campaign performance using Stacker’s reporting dashboard. The platform provides real-time visibility into total readership and the number of earned media pickups, helping the team quantify reach and benchmark impact at scale.
Through Connect, TurboTenant has been able to scale the reach of stories like What are the risks of using Zelle, Venmo, Cash, or Checks for rent payments?, which earned 415 pickups across publishers on the Newswire.
The Results
TurboTenant now sees Stacker as a driver of two critical goals:
- Strengthening brand awareness — putting TurboTenant in front of audiences who weren’t looking, and building credibility in national outlets.
- Preparing for the future of search — ensuring their brand shows up in large language models (LLMs), which increasingly rely on high-reputation content sources.
The partnership with Stacker produced clear gains in visibility, with measurable growth in impressions, pickups, and overall reach. Notably:
✅ 151,000 impressions in one quarter from Stacker-driven distribution
✅ An average of 256 pickups per article distributed with Stacker
✅ Brand visibility gains in AI-powered tools like ChatGPT and Perplexity, with steady month-over-month growth in referral traffic
✅ Scalable link building to deep data pages, reducing reliance on costly or low-quality link schemes
TurboTenant’s results with Stacker showed that brand awareness efforts could translate into measurable impact. With impressions growing and pickups surpassing expectations, TurboTenant sees the capacity for earned media distribution to extend their reach, strengthen their brand footprint, and prepare for the next era of search.
“The biggest value is just getting our name to a national audience — from small regional papers to outlets like the Miami Herald. Readers don’t need to be searching for us to discover who we are.”
— Ryan Squires
Why Stacker?
For TurboTenant, the value of the partnership went beyond brand mentions or SEO gains. What stood out was Stacker’s ability to extend content to new audiences, creating discovery moments that wouldn’t have happened through owned channels alone. The seamless fit with TurboTenant’s content flywheel meant that distribution didn’t just drive visibility for one story — it multiplied the value of their entire content library.
- Publisher-first model: Unlike traditional PR or sponsored content platforms, Stacker partners directly with editors across its network, ensuring content gets in front of real audiences, not buried behind paywalls or labeled as ads
- Tailored collaboration: Stacker worked closely with TurboTenant to understand business goals, adjust distribution tactics, and refine performance based on real-time data and feedback.
- Trust and consistency: From the first test pilot to today, TurboTenant has experienced consistent results and a high level of professionalism from the Stacker team.
“For startups or content-heavy organizations, Stacker is a great addition to your standard PR. Press releases can get some pickups, but Stacker placements are more meaningful — especially if you see your content as a mini media center within the company.”
— Jess Pelini, Head of Brand Marketing, TurboTenant
Future Outlook
TurboTenant plans to continue working with Stacker to expand its brand presence and maximize the value of its growing content library. Building on the strong impressions already delivered, the team is exploring ways to extend reach even further through local content opportunities.
With brand awareness as a principal KPI, TurboTenant views earned media distribution as a sustainable lever to amplify content marketing and validate the investment in educational resources. By continuing to prioritize visibility across high-authority outlets and preparing for discoverability in AI-driven search, the company is positioning itself for long-term success in a competitive rental market.
“Having our name and our content in all these different places will give LLMs something more to pull from. I think the ability to put your content on hundreds of websites gives large language models a better idea of who you are.”
— Ryan Squires
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