In June 2026, we brought the brand journalism community together for the first time at Stacker's inaugural conference, Cited. Two hundred marketing, content, and communications leaders joined us to share how they're building brand newsrooms, mining company data for stories that earn attention, and proving the ROI of their work to leadership. Panelists from Tripadvisor, HubSpot, The Points Guy, Ramp, and Hone Health spoke candidly about the metrics they track, the frameworks they use to measure AI visibility, and how GEO is finally getting brand, PR, and performance teams to work from the same playbook. This report captures those conversations in depth, with real anecdotes and actionable takeaways any content team can put to use.