Stacker's AI Content Policy

Stacker has always strived to be a tech-forward company. Whether it’s our data reporting tools or new features for Story Hub, we’re constantly evaluating and implementing technologies that can streamline processes and strengthen our team’s ability to deliver impactful stories across our publishing network.

AI has shaken up the publishing world and shown significant promise towards eliminating tedious tasks and freeing up people to focus on high-impact work. While we’re continually evaluating how AI can help improve workflows, we’re also conscious of the limitations of generative AI when it comes to producing accurate copy and imagery that can meet the editorial standards we’ve set for our wire.

With that said, we wanted to share more on our formal AI policy for stories from Stacker and our content partners.

Stacker’s AI Policy

In short, our AI content policy requires that all stories must be written and edited by people, not AI systems. While AI may play a supporting role in research or other production tasks, the creative work of writing and crafting a story must be executed by humans. Bylines must accurately reflect the real people writing the stories. Images similarly must be editorial-quality photography and graphics, and cannot be AI-generated.

Ultimately, every story that hits our newswire is reviewed by a Stacker editor to ensure it meets our standards—you can read more on our full Editorial Standards here.

Looking Ahead

As AI continues to advance,  we will regularly review our content policies to ensure they appropriately address new opportunities and capabilities that arise. We acknowledge that new capabilities bring new challenges, and we will approach those challenges through open conversations with our partners and an eye towards industry best practices.

Above everything else, our goal is to maintain the trust of our publishers and their readers, and we will continue to work diligently to ensure we live up to that responsibility.

Frank Sennett is the Head of Connect Editorial at Stacker. Before joining Stacker, Frank served as the Vice President of Outlook Marketing, Director of Custom Content and Digital Product & Strategy for Crain’s Chicago Business, President/Editor-in-Chief of Time Out Chicago, and Managing Editor for Newcity. Frank received his B.S. in journalism from Northwestern’s Medill School of Journalism and an MFA in creative writing from the University of Montana.

Featured Image Credit: Photo Illustration by Michael Flocker // Stacker // Canva