Announcing Cited 2026: A Curated Summit for Content Leaders
Content leaders are used to figuring things out on the fly. New platforms, algorithms, formats– whatever the job required. Unsurprisingly, it tended to require ...
How to Prove Earned Media ROI Without Pretending It's Last Click: The KPIs that Matter
Due to AI overviews and zero-click answers, AI search caused devastating declines in web traffic. The traditional methods for tracking brand visibility fell ...
How Paylocity’s SEO Play Earned 300 Press Mentions and PR Buy-In in 24 Hours
AI search has transformed the way brands are found and evaluated online, and there is still much to learn as SEO evolves into GEO (generative engine ...
5 Truths about Earned Media’s Role in AI Search Marketing
Search is being rewritten by AI tools that transform lists of links into synthesized, cited answers. These changes cut audiences’ questions to the chase, while ...
How Way.com Fuelled Full-Throttle GEO Growth with Earned Media at Scale
Whatever acronym you choose — AEO, AIO, or GEO — it’s clear that generative AI search has irrevocably changed the SEO game and content marketing forever.
How Stacker and The 74 Built a Blueprint for Better Education Coverage
When Stacker launched its Connect platform, the vision was clear: create a space where high-quality, editorially vetted stories could travel farther, faster, ...
Build vs. Buy: The Smart Marketer’s Guide to Earned Media Distribution
You’ve poured time and energy into creating standout content—stories that matter and insights that resonate. But here’s the problem: if no one sees it, all ...
Content Pioneer LegalZoom Finds New Frontier in Brand Publishing with Stacker | Earned Media
America is one of the most litigious countries in the world, but for most people, lawyers and their services are financially out of reach.
Rula‘s Rebranding Success: 3x Domain Authority with Earned Media
We’ve seen stats like this before — and they never get easier to read. Each year, more than 65 million Americans seek help for a mental health condition. But ...
How a Car Insurance Company Built Trust and Reached 1.4M Readers Through Earned Media with Stacker
Car insurance companies are the ones we rely on when things go wrong, even though only 15% of auto insurance customers have high levels of trust in their car ...
3,000 Earned Media Placements Under 6 Months - What Collabstr Achieved with Stacker
A sponsored post on Instagram might not look like much. Maybe it’s just a well-lit matcha latte with a cafe tagged. But if it’s coming from an account with ...
Setting up TruckInfo.Net on the Road to Earned Media Success with 1,700 Media Placements
Trucking is an old industry that’s the conduit for commerce and a smooth-running economy. It's also a complicated one. Remember how long it took to get big ...
How LawnStarter Conquered the Lawn Services Market with 6,000 Earned Media Placements
If you’ve ever needed something done around the house, like rewiring your bathroom — you might already know the “online on-demand home services” market pretty ...
Building Trust & Authority: How Brands can Leverage Editorial Content
Thousands of recipes online are more of the same—the author gives context as to when they used the recipe, provides some anecdotal advice, and finally, shares ...
Introducing Campaign Tracker, the Best Thing Since Pizza Delivery?
If you ordered food online within the last 5 years, you probably experienced how transparent delivery tracking systems have become. Let’s say you’re ordering a ...