Author

Jin-Kim Niu

Jin-Kim Niu is a data-driven marketer with experience in product strategy, marketing optimization, and analytics. Drawing from her background in UX Design and Product Management, she explores how data-informed insights can shape more engaging and effective marketing campaigns. Outside of work, she enjoys discovering new food spots, hiking scenic trails, and taking road trips—anywhere but the desert.

For Content Partners Earned Media

New! Meet the Interactive, Stacker Reach Calculator

The long-held challenge across PR isn’t anything novel, nor shocking. It’s the questions about performance and reach projections from an earned media strategy ...

November 24, 2025