AUTHOR

Kevin Fowler

Stories by Kevin

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Insights from Stacker

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For Content Partners

The Difference Between SEO & GEO Wins: What Ranks Versus What's Cited

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For Content Partners

"So it's not just a press release?": How Stacker Content Differs

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Story Insights

From the Newsroom: What Publishers Picked Up in February

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For Content Partners

How Your Earned Media Data Can Work Harder for Your Content Strategy

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For Content Partners

How to Prove Earned Media ROI Without Pretending It's Last Click: The KPIs that Matter

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For Publishers

How Stacker’s Commitment to High Editorial Standards Helps Retain Publisher and Reader Trust

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Company Updates

New Updates, New Partners, Same Editorial Standards

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Company Updates

Story Hub Is Evolving to Meet the New Reality of Digital Publishing

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For Content Partners

The Citation Economy: Why AI Rewards Brands with a Distribution Strategy

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For Content Partners

Media Relations Are Becoming "Machine Relations" — And Most Brands Aren't Ready

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Story Insights

From the Newsroom: What Publishers Picked Up in January

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Company Updates

Stacker and Scrunch Are Teaming Up to Make AI Search Visibility More Measurable

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For Publishers

The Perception Gap: What Publishers Think Readers Want vs. What Actually Performs

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Company Updates

Green Flags: Learnings from Portal 3.0 Illuminate What Industry Leaders Need Now

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Company Updates

Stacker Wrapped: Data Dives, Cultural Coverage and Other Trends from the Stacker Wire in 2025

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For Content Partners

How Stacker Helps PR Agencies Become Unstoppable

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Company Updates

Designing Stacker Portal 3.0: How to Create a Useful Product Experience

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AI Search

How Earned Media Distribution Expands AI Visibility: A First Look at “Citation Lift”

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For Content Partners

Brand Building Through Content; Fortune (LLMs) Favors the Bold (Data-Driven)

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Company Updates

Growing Without Compromise: Stacker’s Commitment to Great Editorial and Brand Journalism

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For Content Partners

How Fintech Brands Build Value & Trust When All the Claims Sound the Same

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Company Updates

Turning Client Feedback into Reality: Stacker’s New & Improved Capabilities

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For Content Partners

New! Meet the Interactive, Stacker Reach Calculator

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For Publishers

Stacked for Success: Best Practice Tips for Publishers in an Evolving Ecosystem

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For Content Partners

RealTruck’s U-Turn After LLM Results with Stacker | AI Search

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For Content Partners

The Brands Winning Today are Solving Tomorrow’s Visibility Problems

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For Publishers

From the Newsroom: Wire Stories that Caught Our (and Publishers') Attention from October 2025 | Earned Media

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For Content Partners

Why Agencies Are Turning to Stacker to Deliver Scalable Credibility for Their Clients: 3,600+ Earned Pickups and Counting

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For Content Partners

Earned Reach is the Secret to Compounding Brand Visibility in 2026

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Company Updates

Behind the Stacker 3.0 Launch: How We Shipped an AI Product to Help Content Teams Leverage the Data Behind 1.2 Million Earned Pickups

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For Content Partners

How Paylocity’s SEO Play Earned 300 Press Mentions and PR Buy-In in 24 Hours

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Company Updates

A New, Personalized Portal That Gives Your Storytelling a Spark: Introducing Stacker Portal 3.0

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For Content Partners

The Business Case for Brand Journalism: Lessons from Industry Giants

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For Publishers

Newswires Should Be a Revenue Driver. Not a Cost Center.

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For Publishers

Three Predictions for Where Media Is Headed in 2026

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For Publishers

From the Newsroom: Wire Stories that Caught Our (and Publishers') Attention from September 2025 | Earned Media

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For Content Partners

How TurboTenant Earned 4000+ Media Pickups and Scaled their Brand Awareness

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Company Updates

Impressions of Content Marketing World & How Stacker Stood Out

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For Content Partners

5 Truths about Earned Media’s Role in AI Search Marketing

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For Content Partners

How Health & Wellness Brands Fight the Fluff to Stand Out in a $2T Market

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For Publishers

From the Newsroom: Our Favorite Wire Stories from August 2025 | Earned Media

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Company Updates

Behind the Scenes: How Stacker Streamlined Its Workflow for Faster Publishing Across Formats

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Company Updates

What It Really Takes to Build an Inc. 5000 Company Without a Dime of VC

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For Content Partners

How to Use Data You Already Have to Earn Media Coverage

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For Content Partners

Why Sponsored Content Isn’t Enough: The Case for Earned Reach

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For Content Partners

How Stacker Helps Brands Get Cited in AI Search | Earned Media

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For Content Partners

How Way.com Fuelled Full-Throttle GEO Growth with Earned Media at Scale

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For Publishers

From the Newsroom: Our Favorite Wire Stories from July 2025 | Earned Media

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For Content Partners

Is Share of Voice the Ultimate ROI for Content?

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Company Updates

From Publisher to Platform: How Stacker Reinvented Earned Media

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Company Updates

The New Top of Funnel: How AI Is Rewriting TOFU

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For Content Partners

The Real Cost of Great Content That Doesn’t Get Seen

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For Publishers

From the Newsroom: Our Favorite Wire Stories from June 2025 | Earned Media

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For Content Partners

How Stacker and The 74 Built a Blueprint for Better Education Coverage

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For Content Partners

5 Skills Content Teams Need in the Age of AI

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For Publishers

From the Newsroom: Our Favorite Wire Stories from May 2025 | Earned Media

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Company Updates

Building the Plane in the Air: My Thoughts on the SEO-to-GEO Transition

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For Content Partners

Build vs. Buy: The Smart Marketer’s Guide to Earned Media Distribution

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Company Updates

Platforms Come With Great Responsibility

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For Content Partners

Local News, National Impact: A Smarter Way to Earn Media

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For Content Partners

AI Is Changing Content Creation, And That’s a Good Thing

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For Content Partners

Why the Smartest B2B Brands Are Thinking Like B2C Marketers

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For Publishers

From the Newsroom: Our Favorite Wire Stories from April 2025 | Earned Media

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Company Updates

How Stacker’s Local Storytelling Helps Brands Reach New Readers and Publishers | Earned Media

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For Content Partners

Content Pioneer LegalZoom Finds New Frontier in Brand Publishing with Stacker | Earned Media

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For Publishers

Earned Media Was Just the Start. Meet Earned Reach.

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For Publishers

The New Media: How Brands are Replacing Legacy Niche Media

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For Content Partners

How to Turn Niche Topics into Good Reads

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For Content Partners

Rula‘s Rebranding Success: 3x Domain Authority with Earned Media

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For Content Partners

What Money Can’t Buy: 7 Years Building Stacker’s Moat

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For Publishers

From the Newsroom: Our Favorite Wire Stories from March 2025 | Earned Media

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For Content Partners

How a Car Insurance Company Built Trust and Reached 1.4M Readers Through Earned Media with Stacker

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For Content Partners

What Makes Content Strategy Different at Stacker? | Earned Media

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For Content Partners

Are backlinks still important for SEO growth in 2025?

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For Content Partners

3,000 earned media placements under 6 months - What Collabstr achieved with Stacker

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For Content Partners

How does earned reach help overall brand PR strategy?

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For Publishers

From the Newsroom: Our Favorite Wire Stories from February 2025 | Earned Media

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For Content Partners

Setting up TruckInfo.Net on the road to earned media success with 1,700 media placements

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Company Updates

350 Publishers join Stacker to source high-quality journalism for free

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For Content Partners

How to Turn a Press Release into a News Feature for Earned Media Pickup

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Company Updates

Scaling content distribution: How Stacker’s 2025 product strategy is paving the way for both publishers and brand journalists

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Company Updates

How LawnStarter Conquered the Lawn Services Market with 6,000 Earned Media Placements

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Company Updates

Introducing Marketplace - Elevating access to high-quality journalism

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For Publishers

State of earned media - Look back on 2024 and our predictions for 2025

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For Content Partners

From Creation to Distribution: How does Stacker Create a Story

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Company Updates

Stacker Newswire: 2024 year in review

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For Content Partners

How does Stacker optimize a story for maximum reach and pickups?

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For Content Partners

Don't let performance marketing ruin your content strategy

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For Publishers

What themes will engage audiences in Q4? Key insights from Stacker

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For Publishers

Inclusive language leads to more accurate, serviceable journalism

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For Content Partners

Building trust & authority: How brands can leverage editorial content

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For Publishers

Inside Stacker's approach to integrating AI into content distribution

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Company Updates

A newswire for editorial content from brands?! Meet the CEO of Stacker

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Company Updates

Stacker, the first distribution platform built for earned reach

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Company Updates

Story Hub’s latest release offers publishers a new way to engage with Stacker content

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For Content Partners

What themes will engage audiences in Q3? Key insights from Stacker

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Company Updates

Stacker's AI Content Policy

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For Publishers

From Our Newsroom to Yours: Digging into Data

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Company Updates

Introducing Campaign Tracker, the best thing since pizza delivery?

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For Publishers

Brand Publishing’s New Era; What’s Different This Time

Authentic storytelling that drives impact

Your stories earn native distribution alongside existing publisher coverage, allowing you to create trusted connections with readers and build a more effective marketing funnel with customers.

Want to learn more about Stacker's Products?

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For Brands

Stacker Connect combines a powerful content optimization engine with a proprietary distribution network to scale the reach of your editorial content.

 
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For Publishers

Stacker Newswire is an accessible, curated content wire offering a robust library of evergreen and newsworthy topics that meet our publishers’ editorial needs.

 
DISCOVER NEWSWIRE