At Stacker, we're always looking to make our product easier for our customers to use so that brand teams can focus on creating great content that builds authority.
This update brings together recent improvements to reporting and content planning, new ways to explore AI search visibility, and exciting news from our publisher network.
Preview report notifications
Clients whose package includes preview reports will now receive a notification when a preview report is ready. The notification makes clear that the report is only a preview and that the full report is still to come.
Saved Sparks are now live
As previewed in our last quarterly update, clients can now save personalized content recommendations, called Sparks, from the Content Insights page.
Saved Sparks are collected in one place so you can revisit promising ideas, reference them during planning, and return to them when you are ready to develop a story. Whenever users like (or dislike) a Spark, that sends a signal to our AI model, which learns over time to provide better story recommendations in the future.
Get a weekly GEO Spark
GEO Sparks bring data-informed story ideas into your weekly planning. Each recommendation draws on patterns across tracked stories to highlight approaches associated with stronger AI search visibility — and help you think about what to create next.
GEO Sparks are available to accounts that currently receive Sparks.
More time to choose GEO prompts
You can now select relevant GEO prompts throughout more steps of the production process — from the story-formatting stage through when your story is ready for distribution. That gives your team additional time to choose the prompts you want to track, rather than having to make that selection at just one point in the process.
Choose the competitors in your GEO reports
You can now add or remove competitors in Settings, and your selections will appear in your GEO reporting. This gives you more control over the comparisons you see, so you can focus on the brands most relevant to the story or campaign you're tracking.
Updates to how we estimate views
We updated the formula used to estimate views for stories published going forward. The new methodology uses a square-root-based calculation tied to a publisher's monthly audience, which helps create more balanced estimates across publishers of different sizes.
We also refreshed the sample used to inform the methodology with updated data from the past year. We will continue updating this sample over time so that our estimates remain as accurate as possible. This change applies to stories published going forward.
A more convenient way to explore localization
During story submission in the portal, you may see an indication when a story could be a fit for localization. You can let us know in the portal if you're interested, and your account manager will follow up to coordinate next steps.
Find new publisher opportunities
The new Publisher Opportunity module on the Content Insights page helps you see publishers you haven't reached yet, along with guidance on the kinds of stories that may help you connect with them. It's another way to turn performance insights into ideas for what to publish next.
Growing publisher reach
Our publisher network continues to grow, creating more opportunities for client stories to reach audiences.
- A strong month with Lee Enterprises: September was Lee's strongest month to date for Stacker pickups, with nearly 18,000 across its 97 sites. The network includes high-authority outlets such as the St. Louis Post-Dispatch.
- More client stories with MediaNews Group: September was also its strongest month, with nearly 1,000 pickups across 123 sites. Recent placements include Chicago Tribune stories for Grist and RPG Brands.
- New publishers and sites: In 2026, we've added 20 publishers and nearly 30 sites, including Upworthy and GOOD. We've also activated 36 additional sites within Creative Circle Media Solutions.
- NewsBreak joins the network: NewsBreak is now a national publishing partner, bringing new potential reach to a platform with more than 50 million monthly active users.
- New distribution partnerships: We're expanding distribution through partnerships with Atex, Novo Solutions, InPress, ProRata, and AskNews — broadening the ways stories can reach publisher and news audiences.
We'll continue sharing product and network updates in a monthly release, bringing improvements and good news together in one place.
Questions about any of these updates? Reach out to your account manager.
Sam Kaye is a Product Manager at Stacker. He holds a BA in Journalism from San Diego State University and has a background in audience development, local journalism, and SEO.
