Which States Have a Thriving Small-business Landscape, According to Data?

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This story originally appeared on U.S. NAICS Codes and was produced and distributed in partnership with Stacker Studio.

Which states have a thriving small-business landscape, according to data?

Small businesses are the backbone of the American economy. Defined by the Small Business Administration as firms with fewer than 500 employees, small businesses make up 99.9% of all companies. They also fuel employment, with nearly half (46%) of private sector workers employed at small businesses, accounting for 43.5% of the country's overall economic output.

U.S. NAICS Codes analyzed data from the Bureau of Labor Statistics to see which states have the healthiest environments for small businesses.

In the United States, around 4 in 5 small businesses are solo ventures without employees, which can include real estate brokerages, construction contractors, freelance artists, and small online retailers. Small businesses with employees tend to be more dynamic than their larger counterparts, accounting for at least 3 in 5 (63%) new jobs in America between 1995 and 2021.

The demographics of who owns small businesses reveal disparities along gender and racial lines, according to SBA data. Women tend to be underrepresented, making up less than half (42%) of solo business owners and merely 22% of businesses that employ workers. Black Americans, comprising 14% of the population, own 12% of solo ventures but just 2.4% of those with employees.

An important distinction for BLS data is that it covers establishments rather than firms. This means the numbers correspond to individual physical locations and include big corporations with many small locations—think Starbucks or McDonald's—each accounting for a single establishment. Even so, the numbers still indicate how small businesses are faring.

States were ranked by the percentage change in the number of small establishments between 2022 and 2023. Montana did the best in 2023 by this measure, with small establishments in the Treasure State growing by 12.1%. Small businesses also boomed in Virginia and Oregon. In contrast, Washington state saw a 15% decline in small establishments in 2023, indicating a less hospitable environment for small enterprises.

Read on to see how small businesses fared nationwide in 2023.

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#50. Washington

- Small establishments, 2023: 231,670
-- 15.2% decrease from 2022
-- 98.3% of all establishments
- Total small establishment workers:
-- 1,643,020 (55.5% of total private sector)
- Average weekly small establishment wages in 2023: $1,300
-- $470 a week below state private sector average

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#49. New Mexico

- Small establishments, 2023: 61,010
-- 4.3% decrease from 2022
-- 98.5% of all establishments
- Total small establishment workers:
-- 426,590 (63.7% of total private sector)
- Average weekly small establishment wages in 2023: $0,960
-- $120 a week below state private sector average

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#48. Nebraska

- Small establishments, 2023: 70,880
-- 4.1% decrease from 2022
-- 98.5% of all establishments
- Total small establishment workers:
-- 515,080 (62.1% of total private sector)
- Average weekly small establishment wages in 2023: $1,030
-- $140 a week below state private sector average

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#47. Iowa

- Small establishments, 2023: 102,170
-- 0.5% increase from 2022
-- 98.3% of all establishments
- Total small establishment workers:
-- 788,220 (61.4% of total private sector)
- Average weekly small establishment wages in 2023: $1,020
-- $170 a week below state private sector average

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#46. Indiana

- Small establishments, 2023: 178,890
-- 0.9% increase from 2022
-- 97.7% of all establishments
- Total small establishment workers:
-- 1,508,550 (55.1% of total private sector)
- Average weekly small establishment wages in 2023: $1,040
-- $170 a week below state private sector average

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#45. Maryland

- Small establishments, 2023: 179,250
-- 1.2% increase from 2022
-- 98.2% of all establishments
- Total small establishment workers:
-- 1,270,900 (59.0% of total private sector)
- Average weekly small establishment wages in 2023: $1,320
-- $160 a week below state private sector average

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#44. New York

- Small establishments, 2023: 667,110
-- 1.3% increase from 2022
-- 98.4% of all establishments
- Total small establishment workers:
-- 4,151,540 (52.1% of total private sector)
- Average weekly small establishment wages in 2023: $1,510
-- $570 a week below state private sector average

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#43. Pennsylvania

- Small establishments, 2023: 365,180
-- 1.7% increase from 2022
-- 97.9% of all establishments
- Total small establishment workers:
-- 3,012,770 (57.5% of total private sector)
- Average weekly small establishment wages in 2023: $1,230
-- $190 a week below state private sector average

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#42. Illinois

- Small establishments, 2023: 378,550
-- 2.3% increase from 2022
-- 97.9% of all establishments
- Total small establishment workers:
-- 2,550,780 (49.4% of total private sector)
- Average weekly small establishment wages in 2023: $1,330
-- $270 a week below state private sector average

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#41. Wyoming

- Small establishments, 2023: 28,000
-- 2.8% increase from 2022
-- 99.3% of all establishments
- Total small establishment workers:
-- 166,260 (80.7% of total private sector)
- Average weekly small establishment wages in 2023: $1,080
-- $80 a week below state private sector average

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#40. Massachusetts

- Small establishments, 2023: 282,200
-- 3.3% increase from 2022
-- 98.4% of all establishments
- Total small establishment workers:
-- 1,705,560 (54.3% of total private sector)
- Average weekly small establishment wages in 2023: $1,590
-- $390 a week below state private sector average

Neon signs on a small street in Henderson, NV at night.

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#39. Nevada

- Small establishments, 2023: 102,830
-- 3.7% increase from 2022
-- 98.2% of all establishments
- Total small establishment workers:
-- 740,510 (55.6% of total private sector)
- Average weekly small establishment wages in 2023: $1,210
-- $20 a week below state private sector average

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#38. Louisiana

- Small establishments, 2023: 143,700
-- 3.8% increase from 2022
-- 98.5% of all establishments
- Total small establishment workers:
-- 1,023,080 (64.3% of total private sector)
- Average weekly small establishment wages in 2023: $1,020
-- $150 a week below state private sector average

Businesses on a small street lined with palm trees.

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#37. Florida

- Small establishments, 2023: 852,840
-- 4.0% increase from 2022
-- 98.6% of all establishments
- Total small establishment workers:
-- 5,051,490 (59.0% of total private sector)
- Average weekly small establishment wages in 2023: $1,260
-- $80 a week below state private sector average

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#36. Wisconsin

- Small establishments, 2023: 188,200
-- 4.0% increase from 2022
-- 98.0% of all establishments
- Total small establishment workers:
-- 1,452,070 (58.1% of total private sector)
- Average weekly small establishment wages in 2023: $1,050
-- $180 a week below state private sector average

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#35. Texas

- Small establishments, 2023: 788,810
-- 4.0% increase from 2022
-- 97.8% of all establishments
- Total small establishment workers:
-- 6,374,040 (54.8% of total private sector)
- Average weekly small establishment wages in 2023: $1,290
-- $240 a week below state private sector average

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#34. New Jersey

- Small establishments, 2023: 303,870
-- 4.1% increase from 2022
-- 98.3% of all establishments
- Total small establishment workers:
-- 2,087,160 (58.3% of total private sector)
- Average weekly small establishment wages in 2023: $1,410
-- $310 a week below state private sector average

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#33. North Dakota

- Small establishments, 2023: 32,260
-- 4.3% increase from 2022
-- 98.7% of all establishments
- Total small establishment workers:
-- 233,120 (68.8% of total private sector)
- Average weekly small establishment wages in 2023: $1,150
-- $100 a week below state private sector average

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#32. South Dakota

- Small establishments, 2023: 36,510
-- 4.4% increase from 2022
-- 98.8% of all establishments
- Total small establishment workers:
-- 246,920 (67.6% of total private sector)
- Average weekly small establishment wages in 2023: $1,010
-- $90 a week below state private sector average

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#31. Utah

- Small establishments, 2023: 126,230
-- 4.5% increase from 2022
-- 98.4% of all establishments
- Total small establishment workers:
-- 856,000 (60.4% of total private sector)
- Average weekly small establishment wages in 2023: $1,120
-- $140 a week below state private sector average

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#30. Arkansas

- Small establishments, 2023: 96,100
-- 4.6% increase from 2022
-- 98.5% of all establishments
- Total small establishment workers:
-- 654,600 (60.9% of total private sector)
- Average weekly small establishment wages in 2023: $0,980
-- $180 a week below state private sector average

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#29. Maine

- Small establishments, 2023: 59,830
-- 4.7% increase from 2022
-- 98.9% of all establishments
- Total small establishment workers:
-- 352,420 (67.9% of total private sector)
- Average weekly small establishment wages in 2023: $1,100
-- $100 a week below state private sector average

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#28. Kansas

- Small establishments, 2023: 88,750
-- 4.8% increase from 2022
-- 98.1% of all establishments
- Total small establishment workers:
-- 685,240 (59.0% of total private sector)
- Average weekly small establishment wages in 2023: $1,080
-- $110 a week below state private sector average

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#27. Ohio

- Small establishments, 2023: 315,070
-- 5.0% increase from 2022
-- 97.8% of all establishments
- Total small establishment workers:
-- 2,643,430 (56.4% of total private sector)
- Average weekly small establishment wages in 2023: $1,090
-- $180 a week below state private sector average

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#26. Alaska

- Small establishments, 2023: 22,420
-- 5.0% increase from 2022
-- 98.6% of all establishments
- Total small establishment workers:
-- 149,880 (63.8% of total private sector)
- Average weekly small establishment wages in 2023: $1,080
-- $240 a week below state private sector average

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#25. New Hampshire

- Small establishments, 2023: 59,930
-- 5.1% increase from 2022
-- 98.7% of all establishments
- Total small establishment workers:
-- 386,820 (65.8% of total private sector)
- Average weekly small establishment wages in 2023: $1,450
-- $60 a week below state private sector average

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#24. Alabama

- Small establishments, 2023: 145,220
-- 5.4% increase from 2022
-- 98.3% of all establishments
- Total small establishment workers:
-- 1,040,560 (61.7% of total private sector)
- Average weekly small establishment wages in 2023: $1,050
-- $100 a week below state private sector average

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#23. Georgia

- Small establishments, 2023: 362,270
-- 5.6% increase from 2022
-- 98.2% of all establishments
- Total small establishment workers:
-- 2,256,480 (54.8% of total private sector)
- Average weekly small establishment wages in 2023: $1,210
-- $200 a week below state private sector average

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#22. South Carolina

- Small establishments, 2023: 166,680
-- 5.9% increase from 2022
-- 98.4% of all establishments
- Total small establishment workers:
-- 1,128,300 (60.6% of total private sector)
- Average weekly small establishment wages in 2023: $1,070
-- $70 a week below state private sector average

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#21. California

- Small establishments, 2023: 1,686,450
-- 6.0% increase from 2022
-- 98.8% of all establishments
- Total small establishment workers:
-- 8,917,840 (58.5% of total private sector)
- Average weekly small establishment wages in 2023: $1,300
-- $440 a week below state private sector average

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#20. Missouri

- Small establishments, 2023: 227,770
-- 6.2% increase from 2022
-- 98.6% of all establishments
- Total small establishment workers:
-- 1,458,010 (59.7% of total private sector)
- Average weekly small establishment wages in 2023: $1,070
-- $190 a week below state private sector average

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#19. Rhode Island

- Small establishments, 2023: 46,610
-- 6.2% increase from 2022
-- 98.9% of all establishments
- Total small establishment workers:
-- 262,810 (63.1% of total private sector)
- Average weekly small establishment wages in 2023: $1,170
-- $140 a week below state private sector average

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#18. Oklahoma

- Small establishments, 2023: 120,120
-- 6.4% increase from 2022
-- 98.5% of all establishments
- Total small establishment workers:
-- 850,080 (63.9% of total private sector)
- Average weekly small establishment wages in 2023: $0,970
-- $150 a week below state private sector average

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#17. West Virginia

- Small establishments, 2023: 53,310
-- 6.9% increase from 2022
-- 98.7% of all establishments
- Total small establishment workers:
-- 360,760 (66.3% of total private sector)
- Average weekly small establishment wages in 2023: $0,960
-- $110 a week below state private sector average

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#16. Delaware

- Small establishments, 2023: 41,540
-- 6.9% increase from 2022
-- 98.7% of all establishments
- Total small establishment workers:
-- 217,470 (55.0% of total private sector)
- Average weekly small establishment wages in 2023: $1,190
-- $280 a week below state private sector average

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#15. Connecticut

- Small establishments, 2023: 140,030
-- 7.1% increase from 2022
-- 98.6% of all establishments
- Total small establishment workers:
-- 858,450 (60.4% of total private sector)
- Average weekly small establishment wages in 2023: $1,670
-- $220 a week below state private sector average

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#14. Minnesota

- Small establishments, 2023: 197,620
-- 7.3% increase from 2022
-- 98.1% of all establishments
- Total small establishment workers:
-- 1,328,920 (53.9% of total private sector)
- Average weekly small establishment wages in 2023: $1,220
-- $270 a week below state private sector average

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#13. Mississippi

- Small establishments, 2023: 79,780
-- 7.7% increase from 2022
-- 98.4% of all establishments
- Total small establishment workers:
-- 577,820 (62.4% of total private sector)
- Average weekly small establishment wages in 2023: $0,870
-- $60 a week below state private sector average

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#12. Kentucky

- Small establishments, 2023: 140,900
-- 7.9% increase from 2022
-- 98.2% of all establishments
- Total small establishment workers:
-- 936,050 (56.2% of total private sector)
- Average weekly small establishment wages in 2023: $1,030
-- $130 a week below state private sector average

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#11. North Carolina

- Small establishments, 2023: 350,010
-- 8.2% increase from 2022
-- 98.4% of all establishments
- Total small establishment workers:
-- 2,397,490 (58.8% of total private sector)
- Average weekly small establishment wages in 2023: $1,140
-- $230 a week below state private sector average

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#10. Vermont

- Small establishments, 2023: 29,450
-- 8.5% increase from 2022
-- 99.0% of all establishments
- Total small establishment workers:
-- 170,000 (67.3% of total private sector)
- Average weekly small establishment wages in 2023: $1,140
-- $60 a week below state private sector average

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#9. Arizona

- Small establishments, 2023: 208,240
-- 8.5% increase from 2022
-- 97.9% of all establishments
- Total small establishment workers:
-- 1,347,950 (48.9% of total private sector)
- Average weekly small establishment wages in 2023: $1,220
-- $120 a week below state private sector average

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#8. Idaho

- Small establishments, 2023: 87,120
-- 8.7% increase from 2022
-- 99.0% of all establishments
- Total small establishment workers:
-- 479,600 (69.0% of total private sector)
- Average weekly small establishment wages in 2023: $1,020
-- $80 a week below state private sector average

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#7. Tennessee

- Small establishments, 2023: 204,360
-- 8.8% increase from 2022
-- 98.0% of all establishments
- Total small establishment workers:
-- 1,548,890 (55.8% of total private sector)
- Average weekly small establishment wages in 2023: $1,160
-- $120 a week below state private sector average

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#6. Hawai'i

- Small establishments, 2023: 52,830
-- 9.7% increase from 2022
-- 98.8% of all establishments
- Total small establishment workers:
-- 334,170 (65.1% of total private sector)
- Average weekly small establishment wages in 2023: $1,100
-- $80 a week below state private sector average

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#5. Michigan

- Small establishments, 2023: 300,020
-- 10.1% increase from 2022
-- 98.1% of all establishments
- Total small establishment workers:
-- 1,900,220 (50.8% of total private sector)
- Average weekly small establishment wages in 2023: $1,110
-- $200 a week below state private sector average

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#4. Colorado

- Small establishments, 2023: 255,660
-- 10.5% increase from 2022
-- 98.7% of all establishments
- Total small establishment workers:
-- 1,529,230 (63.7% of total private sector)
- Average weekly small establishment wages in 2023: $1,430
-- $170 a week below state private sector average

An aerial view of downtown Portland, OR.

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#3. Oregon

- Small establishments, 2023: 188,600
-- 11.0% increase from 2022
-- 98.9% of all establishments
- Total small establishment workers:
-- 1,100,840 (65.3% of total private sector)
- Average weekly small establishment wages in 2023: $1,130
-- $180 a week below state private sector average

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#2. Virginia

- Small establishments, 2023: 337,210
-- 11.5% increase from 2022
-- 98.6% of all establishments
- Total small establishment workers:
-- 1,989,420 (60.5% of total private sector)
- Average weekly small establishment wages in 2023: $1,270
-- $230 a week below state private sector average

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#1. Montana

- Small establishments, 2023: 61,460
-- 12.1% increase from 2022
-- 99.3% of all establishments
- Total small establishment workers:
-- 317,570 (77.1% of total private sector)
- Average weekly small establishment wages in 2023: $1,000
-- $80 a week below state private sector average

Story editing by Alizah Salario. Additional editing by Kelly Glass. Copy editing by Paris Close. Photo selection by Lacy Kerrick.