2,500+ Pickups in One Quarter: How Stacker Amplifies Caliber Corporate Advisers' Earned Media Efforts Without Adding Headcount

The Challenge: Winning Ground in a Fiercely Competitive Search Landscape

Caliber's clients operate across fintech and financial services — categories where search competition is intense and incumbents have spent years accumulating domain authority. When one of Caliber’s clients wanted to close the gap on competitors in auto and home insurance search, Caliber analyzed what was driving those competitors’ visibility.

The answer was content distribution. Rivals had been earning media coverage at scale across credible outlets, building backlinks, and compounding authority over time. Caliber evaluated several syndication platforms before making a recommendation, though some features stood out more than others.

Caliber's client had actually spoken with Stacker a couple of years earlier, but passed at the time because the timing wasn't exactly right. Now, however, the timing felt promising, and at the recommendation of Account Lead Angie Lufrano, they reignited talks with Stacker.

"Stacker's syndications give backlinks — a few of the other services we spoke with don't offer that. That was a really big thing for us."

— Angie Lufrano, Associate Director, Caliber Corporate Advisers

Dofollow backlinks from credible publisher domains were central to the SEO strategy. And Caliber needed a reporting experience that was clear, visual and ready to incorporate into a deck. Stacker delivered both.

2,500+ Pickups and Traffic From a Source Nobody Planned For

Caliber integrated Stacker's earned distribution platform into their existing content workflow.

This partnership allowed Caliber to:

1. Scale earned media without adding headcount. Stacker handled distribution across thousands of publishers, allowing Caliber to extend content reach efficiently while focusing resources on broader PR strategy, outreach and other high-value client work.
2. Deliver proof of authority to clients. Placements in credible, high-DR publications gave Caliber verifiable evidence of reach and credibility to bring into every client review.

With eleven stories published, over 2,500+ earned media pickups, and an estimated 466,000+ readers reached, Caliber's client was seeing an average of over 225+ pickups per story. Unsurprisingly, their client reported keyword lift against competitors in the insurance search categories that Caliber had been targeting from the start.

Things were working. 

Then, something else appeared in the analytics: additional traffic from ChatGPT. The same outlets where Stacker had been placing Caliber's stories were surfacing in AI search; it wasn't just their client's owned channels or Caliber's existing earned media efforts getting them placements in LLMs anymore. As earned placements accumulated in high-authority outlets, the client's brand continued appearing across LLMs as a trusted source for insurance-related queries.

"We're seeing when we look at website traffic, a lot of that traffic is now coming from sources like ChatGPT or Claude. Making sure the content we're putting out is readable to these sources — and that it's being published in outlets that LLMs see as credible, with high domain authorities — that's been really important to everything we're doing."

— Angie Lufrano

Reporting That Makes the Agency's Job Easier

Especially for agencies, reporting that is easy to export and show to clients is of the utmost importance. Caliber places a strong emphasis on measurement, so reporting needs to do more than package results — it needs to clearly demonstrate impact and support informed decision-making. 

"Stacker's reporting dashboard was definitely the most user-friendly... The reporting dashboard makes our job at Caliber a lot easier — sharing those results with the client in a way that's visual and includes the key demographic info that's important to them. 

— Angie Lufrano

Verifiable reach and placement data, presented in a format clients immediately understand, lets Caliber make the case for the program clearly in every review. Their client even increased their budget to add Stacker; expanding overall spend rather than taking away from another line item.

What the Next Six Months Look Like

Within one quarter, Caliber had built a process, their client had seen measurable results, and Angie had already presented the Stacker partnership to Caliber's full internal team as a model worth offering to other clients.

“It’s great being able to receive insights from the Stacker team on what topics publishers are asking for and what they’re seeing be successful for other clients. Working together to brainstorm compelling article topics for our client continues to be extremely helpful."

— Angie Lufrano

Caliber brings deep knowledge of clients’ competitive landscapes, audiences and communications goals. Stacker adds high-volume distribution, insights and data that help strengthen that work.

Working in tandem, the Stacker x Caliber Corporate Advisers partnership is poised to add meaningful value where clients’ goals and competitive landscapes call for scaled, strategic content distribution.