The Challenge
As a prominent influencer platform, Collabstr depends on brand awareness to attract brands and content creators alike to their marketplace. The platform had experienced strong organic growth so far, and founders Clayton Rannard and Kyle Dulay recognized the need to scale their content efforts even further. They needed not only to produce a lot more content, but to ensure this content reached a lot of readers in their target market via organic search and SEO.
The Solution
By working with Stacker, Collabstr's initial goal was to improve media coverage of their industry insights and influencer marketing trends. They also wanted their earned media strategy to help build brand authority by securing placements in reputable online news outlets, making their platform even more appealing to brands seeking influencer partnerships.
Within 6 months of signing their initial contract, Stacker's expansive distribution network and collaborative editorial support surpassed Kyle and Clayton's expectations.
“Our biggest concern was to make sure we got a lot more high-quality traffic back to our site,” Clayton said. “Stacker helped us create top-notch editorial content via their Studio offering, which enabled us to get our content distributed on publications like MSN, Miami Herald, The Herald, Charlotte Observer, and more.”
Stacker’s platform helped Collabstr expand its earned media reach beyond traditional SEO and PR, connecting with new publications and audiences previously untapped.
How It Works
Stacker combines scalable technology solutions with human editorial expertise to power an innovative earned distribution platform, which enables the creation and syndication of engaging stories from brands to a network of national and local news outlets.
Collabstr chose Stacker's Connect+Studio product, a newsroom-as-a-service offering which pairs turn-key distribution with custom content production. With the Studio service package, Collabstr gets to select from a curated list of unique, newsworthy story angles relevant to the creator and social media industry, leaving the rest of the storytelling process to the Stacker writers and editors. Collabstr's stories are then distributed to thousands of publishers on the Stacker Newswire, while being optimized and timed to maximize reach and engagement.
Stacker helped Collabsr create and distribute stories like How TikTok has changed the music industry, which earned over 480 placements in partner publications. This coverage not only boosted Collabstr's visibility and SEO, but also solidified its reputation as a leading influencer marketplace for platforms like TikTok.
The Results
Unlike traditional PR, Stacker’s earned news placements help provide SEO authority signals, boosting domain-wide visibility and growth. Within the first 3 months of working with Stacker, Collabstr started to see positive downstream impacts from the new domain-wide authority the site had earned through Stacker publications.
90 days after distribution of Collabstr' first story on Stacker:
|
+369
New Referring Domains
|
+5.3k
New Organic Traffic
|
+315
New Top Ranking Keywords
|
Collabstr was able to get significantly more organic traffic to their marketplace and reinforce their legitimacy as the leader of influencer marketing in a competitive space. After 12 stories created and distributed over 6 months, Collabstr received 4,477 placements viewed by over 450,000 new readers across the US. But the data-driven results are not the only thing Kyle and Clayton liked about working with Stacker. They were also impressed with the team's responsiveness and collaboration.
"The quality of the content that Stacker creates is unmatched," said Kyle. "But above all, it's very easy to work with the team and communicate. We highly recommend Stacker for brands looking to get more high-quality backlinks and reach more viewers, and we're looking forward to exploring other products Stacker has to offer to continue that momentum."
Conclusion
By leveraging Stacker’s unique blend of editorial expertise and scalable distribution, Collabstr was able to significantly expand its reach, enhance its brand authority, and drive measurable SEO gains. The partnership secured thousands of high-quality media placements that not only improved organic search performance, but also positioned Collabstr as a trusted leader in influencer marketing. With a strengthened digital presence and a steady influx of new audiences, Collabstr continues to build on this momentum, solidifying its role as the go-to platform for brands and creators in the influencer economy.
