Best big college towns in America
Every year, students from across the country agonize about where to go to college. The choices are endless: Big university or small private school? Close to home or far away? Options even abound for those committed to pursuing the standard "the college experience." Ultimately, however, where to matriculate is heavily influenced by where a school is located, especially for prospective students looking for the perfect college town.
The local student body often significantly impacts those who call small college towns home year-round. A December 2024 article in the Chronicle of Higher Education highlights that colleges are usually among the largest employers in their regions, with students and their visiting parents keeping local coffee houses and restaurants afloat. Still, not all the impacts of living in a college town are positive. Rent is typically more expensive (and unfortunately, it's only going up). In 2025, the Trump administration enacted substantial funding cuts to research institutions. As a result, college-adjacent communities may sustain severe blows to their local economies.
However, in bigger cities, the impact of colleges may be easier to miss. To recognize this particular cohort, Stacker identified the 50 best big college towns using WalletHub's 2025 Best College Towns in America report, published in October 2024. WalletHub examined 415 cities using 31 metrics, including housing cost, cost of higher education, city accessibility, crime rate, and median income of part-time workers.
The metrics were broken into three ranked categories: wallet friendliness, social environment, and academic and economic opportunities. Stacker looked at the cities on WalletHub's ranking with at least 300,000 residents and a university or college population of at least 7,500 students. Some locations have several schools that fit the criteria, while others have one flagship university.
Read on to learn about the best big college towns in America.
