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25+ LLM Visibility Tracking Tools And Which Your Brand Should Use 

[Updated October 2025] From SEO suites to GEO trackers, these are the platforms giving marketers real data on where—and how often—AI answers cite their brands.

Discovery no longer stops at Google and Bing. It now includes answer engines (Google AI Overviews/AI Mode) and LLM chat systems (ChatGPT, Perplexity, Claude, Gemini). 

This shift demands tracking not just rankings but mentions, citations, and share of response across models. 

Enterprise SEO suites and newer GEO tools now measure where and when you’re cited inside AI answers, how often you’re recommended, and which sources the AIs rely on. 

So how do you select the mix of tools that will provide the full picture and advance your marketing program?

Let’s take a look.

Overview of LLM Visibility Tools

The Classic Search Stack — Tools for Understanding SEO Visibility

Before you layer on GEO tracking, you still need a dependable read on rankings, SERP features, and click behavior. This stack is your control panel for the parts of visibility you can influence directly: technical health, content performance, and link authority.

As a bonus, many of these tools have layered on LLM tracking capabilities.

Google Search Console

Start here. GSC is the source of truth for impressions, clicks, queries, and indexed coverage across your site. Use it to validate wins you see elsewhere and to catch issues before they snowball. 

And it’s already built into your Google account, so you can start benchmarking today. 

Semrush (with AI SEO Toolkit add-on) 

Semrush remains a broad, reliable platform for keyword tracking, competitive analysis, and site audits. If you’re already a customer, the AI SEO Toolkit add-on layers device-specific AI visibility and 30-day screenshots so SEO and GEO live under one roof. 

This is incredibly useful for teams that want one workflow.

Ahrefs (plus Brand Radar)

Ahrefs brings best-in-class link data and fast rank tracking, and its Brand Radar add-on now tracks AI Overviews/AI Mode and major LLMs. If your team leans on Ahrefs’ crawlers for authority modeling, Brand Radar can extend that view into AI answer surfaces without switching tools.

seoClarity

For enterprises that need governance, snapshots, and standardized reporting, seoClarity combines classic rank/SERP intelligence with AI Overviews/AI Mode tracking.

It’s strong when you need pixel-level SERP archiving, rollups by market, and executive-ready dashboards.

Nightwatch

Agencies and in-house teams that want clean reporting without bloat tend to like Nightwatch. It pairs granular rank tracking with AI Overview detection and Looker Studio integrations, making it easy to standardize across client reports.

SE Ranking 

If you prefer an “all-in-one” that’s budget-friendly, SE Ranking adds AI Results/AIO and chat-engine tracking on top of its core SEO suite. It’s not as deep as the enterprise tools, but the single login and predictable pricing make it practical for small teams.

Clearscope 2.0

Content teams still need to ship better pages, not just track them. Clearscope remains a top choice for on-page optimization and now offers Tracked Topics (up to 50 on Business) to monitor how your content shows up across Google and AI chatbots.

This is handy when editorial and GEO sit on the same team.

Authoritas

Longtime SEO platform that covers rank tracking, site audits, keyword market share, and competitor intelligence—with the added benefit of an LLM Brand Visibility module you can turn on when you’re ready to monitor citations across answer engines. It’s a solid “both/and” option if you want classic SEO governance (keywords, technical health, links) and a path to GEO without adding another vendor.

Your classic stack anchors what you can measure and control: rankings, SERP real estate, and content quality. Keep it tight, then bolt on GEO modules (or a dedicated LLM tool) to see where authority you earn through SEO and PR turns into AI citations and recommendations.

Established Tools for AI/LLM Visibility

Once you have your SEO control panel covered, think mix-and-match: Most teams will pair legacy SEO suites that added LLM tracking (Semrush, Ahrefs, seoClarity, SE Ranking, Nightwatch) with specialized GEO tools built for AI answers and citations. 

Use the SEO suite for governance and trend baselines, then layer a GEO tool for presence, citations, and share of response across ChatGPT, Perplexity, Gemini/AI Mode, etc. 

Here are GEO tools to consider.

Keyword.com (AI Add-on)

A low-cost add-on that layers AI visibility on top of Keyword.com’s rank tracking— best if you’re already a customer.

  • Pricing: From ~$24.50/mo add-on
  • Primary Features: Multi-engine AI checks, competitor benchmarking, citation/source tracking, scheduling
  • Differentiation: Cheapest credible entry for existing Keyword.com users
  • Target Audience: SMBs and agencies already using Keyword.com
  • Platforms Covered: ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Mistral, DeepSeek

Promptmonitor

Budget-friendly monitoring that turns AI citations into outreach targets via automatic contact discovery.

  • Pricing: $29–$249/mo (7-day free trial)
  • Primary Features: Multi-LLM tracking, AI Visibility Score, citation extraction with contact info, historical data (up to ~3 years)
  • Differentiation: Built-in contact discovery to action AI sources
    Target Audience: Content/PR teams and budget-conscious marketers
  • Platforms Covered: 8+ LLMs (e.g., ChatGPT, Perplexity, Gemini/Claude, etc.)

Otterly AI

A fast-moving SMB favorite with simple pricing and daily tracking across major engines.

  • Pricing: Lite $29/mo (10 prompts), Standard ~$189/mo (100 prompts), Pro ~$989/mo (1,000 prompts)
  • Primary Features: Daily tracking, brand reports, Semrush App Center version available
  • Differentiation: Approachable onboarding and clear reports for non-SEOs
  • Target Audience: SMBs and content marketers
  • Platforms Covered: Google AI Overviews/AI Mode, ChatGPT, Perplexity, Copilot

Am I On AI?

A ChatGPT-first tracker with weekly scans and simple recommendations for smaller teams.

  • Pricing: $100/mo (14-day free trial)
  • Primary Features: Weekly scans, prompt storage, simple action items
  • Differentiation: Focused, low-friction ChatGPT monitoring
  • Target Audience: Solo marketers and small teams
  • Platforms Covered: Primarily ChatGPT (multi-region options)

Knowatoa

Approachable multi-engine tracking with a free tier, CSV export, and generous limits.

  • Pricing: Free; $99 Premium; $249 Pro; $749 Agency
  • Primary Features: Track questions across engines, intent research, CSV export
  • Differentiation: Generous site/seat limits and simple exports
  • Target Audience: SMBs/agencies getting started
  • Platforms Covered: Google AI Overviews/AI Mode, ChatGPT, Perplexity (plan-dependent)

ZipTie

Early public tracker for AI Overviews with clean historical snapshots and optional content insights.

  • Pricing: ~$69–$159+/mo 
  • Primary Features: Google AIO + ChatGPT + Perplexity checks, historical snapshots, summaries
  • Differentiation: First mover on AIO with straightforward quotas and clear screenshots
  • Target Audience: Agencies and in-house SEO teams
  • Platforms Covered: Google AI Overviews, ChatGPT, Perplexity

AthenaHQ

Mid-market analytics with recommendations—positioned between budget trackers and enterprise suites.

  • Pricing: ~$295+/mo (credit-based)
  • Primary Features: Multi-LLM analytics, recommendations, stakeholder reporting
  • Differentiation: Decision support vs. pure tracking
  • Target Audience: Mid-market marketing/SEO teams
  • Platforms Covered: Multiple LLMs (confirm list during trial)

Profound

Enterprise market leader emphasizing compliance, SOC 2, and scale for multi-engine monitoring.

  • Pricing: Lite $499/mo; Growth $1,499/mo; Enterprise custom
  • Primary Features: Multi-engine visibility, personas, crawler analytics, governance/SSO
  • Differentiation: Security/compliance posture + breadth at enterprise scale
    Target Audience: Enterprise SEO/brand/PR orgs
  • Platforms Covered: ChatGPT, Copilot, Perplexity, Google AI surfaces (and more)

Surfer AI Tracker

A content-first approach that captures full AI responses and cited sources, integrated with Surfer’s editorial toolchain.

  • Pricing: Add-on (~$95/mo for 25 prompts; bundles available; requires Surfer subscription)
  • Primary Features: Full response capture, citation/source lists, workflows into Content Editor/Topical Map
  • Differentiation: Deep tie-in to content creation and outreach planning
  • Target Audience: Content teams and in-house SEO
  • Platforms Covered: ChatGPT (Search + regular), Google AI Overviews/AI Mode, Perplexity (Gemini planned)

AirOps — Answer Engine Visibility

Ops-oriented suite that scores answer-engine readiness and tracks visibility by query, topic, and persona.

  • Pricing: Free checker; Visibility in Scale/Enterprise (custom)
  • Primary Features: Query-level tracking, persona/region filters, action workflows, reporting
  • Differentiation: Connects measurement to actions in one system
  • Target Audience: Content operations and SEO leads
  • Platforms Covered: ChatGPT, Claude, Perplexity, Gemini/Google AI

Emerging Tools for AI/LLM Visibility

Inclusion ≠ endorsement. These tools are confirmed to exist but have limited public docs and/or opaque pricing; schedule a quick demo to confirm engine coverage, update cadence, and evidence storage before relying on them.

Brandlight AI

Ambitious enterprise platform claiming the most engine coverage and real-time processing; proceed after a live demo.

  • Pricing: Custom (commonly four-figure)
    Primary Features: 11-engine coverage, influencer signal integration, “Partnerships Builder”
  • Differentiation: Breadth of engines + integrations (marketing claim)
  • Target Audience: Enterprise brand/insights teams
  • Platforms Covered: 11 AI engines (confirm)

Evertune

Stealth-to-public entrant pitching brand intelligence plus consumer-preference analysis across AI surfaces.

  • Pricing: Custom (enterprise)
  • Primary Features: AI Mode/ChatGPT coverage + panel-style analytics (claims)
  • Differentiation: Fuses LLM tracking with consumer research signals
  • Target Audience: Enterprise insights/brand teams
  • Platforms Covered: Google AI Mode, ChatGPT, Gemini, Claude

ModelMonitor.ai

Claims coverage of 50+ models and a large response database—validate cadence, evidence storage, and the actual engine list.

  • Pricing: Custom
  • Primary Features: Very wide model coverage, statistically confident scoring
  • Differentiation: Breadth over depth
  • Target Audience: Enterprise research/ops teams
  • Platforms Covered: OpenAI, Anthropic, Google, Meta, Mistral, DeepSeek, etc.

Quno

Enterprise “Brand Tracker + AI Interviewer” that mixes quantitative LLM tracking with qualitative insight capture.

  • Pricing: Custom (often four-figure)
  • Primary Features: Brand tracker, qualitative interview bots, executive reporting
  • Differentiation: Qual + quant in one suite
  • Target Audience: Enterprise CX/research/brand
  • Platforms Covered: ChatGPT, Perplexity, and other majors

Goodie

Early-access, enterprise-oriented tool touting hourly brand health updates and attribution; confirm proof.

  • Pricing: Early access (not public)
  • Primary Features: Hourly refresh claims, attribution linking, AI content tools
  • Differentiation: Most frequent claimed cadence
  • Target Audience: Large brands with rapid monitoring needs
  • Platforms Covered: ChatGPT, Gemini, Claude, Perplexity

Gumloop

An automation/workflow platform that can orchestrate LLM checks and downstream actions—adjacent to monitoring.

  • Pricing: Free (1,000 credits), $37 Solo, $244 Team, Enterprise custom
  • Primary Features: Visual workflows, assistant-built automations, multi-LLM connectors
  • Differentiation: Turns tracking into automated pipelines (alerts, sheets, Slack, etc.)
  • Target Audience: Ops-heavy teams and analysts
  • Platforms Covered: ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek (via integrations)

ProductRank.ai 

A free directional tool focused on product recommendations across models—use for quick checks, not enterprise reporting.

  • Pricing: Free
  • Primary Features: Category/product analysis across models
  • Differentiation: Product-not-brand focus for quick reads
  • Target Audience: PMs and ecommerce marketers
  • Platforms Covered: ChatGPT, Claude, Perplexity and other majors (lightweight)

There are more tools popping up almost weekly, such as Trakkr, Peec AI, Mint (GetMint), Hall, Scrunch AI, Evertune, BreanArmor.ai, and many more. We have our eyes on these, though are ultimately waiting for further research. 

Which LLM Tracking Tool Should I Pick?

Many teams will run a hybrid: legacy SEO suite with LLM add-ons + one specialized GEO tracker. 

Start with the smallest stack that answers your core questions (presence, citations, share of response) and expand when you hit limits on coverage, cadence, or governance.

Solo / Creator / Very small team (budget: $0–$150/mo)

  • Stack options (pick 1–2):
    • Keyword.com AI Add-on or Otterly (Lite/Standard) for baseline AI presence.
    • SE Ranking AI Results/AIO if you prefer one login for SEO+LLM.
  • Why this mix: Cheapest credible way to see if/where you show up in AI answers, without re-platforming.
  • Insist on: Stored evidence (screenshots/quote-backs), engine list that includes AI Overviews/AI Mode and ChatGPT.
  • Pitfalls: Prompt limits and light export.
  • Upgrade options: Add Promptmonitor to turn citations into outreach targets; move to Surfer AI Tracker if you need full-response capture.

SMB content/SEO team (budget: $150–$500/mo)

  • Stack options (pick 2):
    • Semrush + AI SEO Toolkit or SE Ranking + AI Results/AIO (governance + SEO).
    • ZipTie for reliable AI Overviews/ChatGPT/Perplexity snapshots.
  • Why this mix: Ties classic SEO trendlines to AI surfaces with historical evidence.
  • Insist on: Device/geo controls, weekly cadence, CSV export/API (even basic).
  • Pitfalls: Double-paying for overlapping features; ignoring geo variance.
  • Upgrade options: Add Clearscope 2.0 (Tracked Topics) or Surfer AI Tracker to align content production with what LLMs cite.

Mid-market in-house SEO (budget: $500–$1,500/mo)

  • Stack options (pick 2–3):
    • Semrush + AI SEO Toolkit or seoClarity (AIO/AI Mode) for standardized reporting.
    • Ahrefs Brand Radar for big-index competitive context.
    • Authoritas to bridge SEO governance with an LLM Brand Visibility module (SEO now; GEO when you’re ready).
  • Why this mix: Enterprise-style governance without full enterprise spend; deeper competitive/source mix insights.
  • Insist on: SERP/answer archiving, team seats/SSO options, stable API.
  • Pitfalls: Treating AI presence as traffic; misreading volatility.
  • Upgrade options: Layer Profound when you need SOC2/SSO across many stakeholders.

Enterprise SEO / Brand / PR (budget: $1,500–$5,000+/mo)

  • Stack options (pick 2–3):
    • Profound for compliance, governance, and multi-engine scale.
    • Ahrefs Brand Radar for massive prompt indexes and share-of-voice.
    • Authoritas to connect LLM visibility with licensing/publisher context (great for PR alignment).
  • Why this mix: Security/compliance + breadth + publisher/source intelligence.
  • Insist on: SOC2/SSO, auditable evidence, granular roles/permissions, robust export (BI-friendly).
  • Pitfalls: Vendor overlap; not aligning PR/SEO cadences.
  • Upgrade options: Pilot vendors (e.g., Brandlight, ModelMonitor, Goodie, Quno) only after methodology reviews.

PR-heavy / Earned-media-led teams (budget: $150–$1,500/mo)

  • Stack options (pick 2):
    Promptmonitor to turn LLM citations into contact lists.
    • Authoritas for LLM Brand Visibility + licensing/publisher intel.
  • Why this mix: Directly links what LLMs cite to who you should pitch next.
  • Insist on: Source-level export, deduped contacts, historical windows.
  • Pitfalls: Chasing “mentions” vs. linked citations.
  • Upgrade options: Add Ahrefs Brand Radar for big-picture source mix; keep your SEO suite for technical wins.

Content orgs (editorial + SEO in one) (budget: $200–$900/mo)

  • Stack options (pick 2):
    • Surfer AI Tracker (captures full answers + citations) to inform briefs.
    • Clearscope 2.0 (Tracked Topics) for ongoing content optimization + monitoring.
  • Why this mix: Converts visibility gaps into production-ready briefs and on-page upgrades.
  • Insist on: Full-response capture, cited-page lists, topic rollups.
  • Pitfalls: Over-indexing on AI answers without fixing on-site signals.
  • Upgrade options: Add ZipTie for dependable AIO history; later add Ahrefs Brand Radar for market context.

Ecommerce/Product-led (budget: $0–$1,500/mo)

  • Stack options (pick 2):
    • Your SEO suite (Semrush/SE Ranking/seoClarity) for merchant SERP coverage.
    • ZipTie or Ahrefs Brand Radar to see if products/collections appear in AI answers; optionally test ProductRank.ai (confirm viability with demo) for quick directional checks.
  • Why this mix: Product/category presence is volatile; you need snapshots and scale.
  • Insist on: Collection-level tracking, cited-page mapping, export to merchandising.
  • Pitfalls: Ignoring marketplace/affiliate signals that feed LLMs.
  • Upgrade options: Add Profound if you need governance across many SKUs/brands.

Pick the smallest combination that proves (1) where you’re present, (2) what sources fuel those answers, and (3) how that changes week to week. 

As complexity grows, graduate to tools that add governance (roles/SSO/SOC2), scale (bigger indexes), and source intelligence (Authoritas/Ahrefs/Profound).

Adopt a “Search Everywhere” Mindset

Keep your SEO stack for the controllable, measurable work, then add a GEO layer to see how trust flows into AI answers. 

Start where you already pay (Semrush/Ahrefs/SE Ranking), then pilot a specialist (ZipTie, Surfer, Otterly, Authoritas). 

The winners will balance measurable SEO with earned visibility that fuels GEO.