People from these metros are looking to buy homes in Florence, South Carolina

Home prices are largely starting to normalize across the country but remain high even as more homes come to the market.

Record-high mortgage rates are keeping homes largely unaffordable for most buyers. Even a percentage point increase can increase a monthly mortgage payment by more than $100.

That's causing potential homeowners to expand their searches outside costly urban cores, especially when they can work from home.

Stacker examined data from Realtor.com's Cross-Market Demand Report to see who's looking to buy homes in Florence. View share is based on page views of active listings on Realtor.com during the third quarter of 2024. It does not include international viewers.