Most influential celebrities on social media
Nearly one-third of the entire world uses Facebook on a monthly basis, and 70% of American adults have reported using the site at least once. Combine that with the total monthly users on Instagram, Twitter, YouTube, and Snapchat, and it’s no wonder social media is one of the most popular online pastimes.
Along with the rise of social media came the rise of the social media influencer. According to InfluencerDB, the influencer market is expected to reach $8 billion in 2020. While the largest growth in the market share is among micro-influencers—accounts with fewer than 100,000 followers—mega-influencers like Kim Kardashian West and Ariana Grande reach millions of users a day. While some celebrities use their social media accounts to share updates on their daily lives, others promote makeup products and sponsored ads for vitamins and weight-loss teas.
To see which celebrities have the largest reach, Stacker set out to find the 50 most influential celebrities on social media in 2019. We used data from SocialBlade, a website that compiles data from different social media sites and measures progress and growth of social media profiles. Analysts surveyed the top 100 Twitter, Instagram, and Facebook accounts with the most followers and aggregated the follower counts across all three platforms to determine which celebrities have the largest social media reach. The list is ordered from smallest to largest total reach, with the most influential celebrity taking the top spot. Politicians and world leaders are excluded from the ranking, and follower count data is accurate as of July 29, 2019.
Many of the top social media stars include world-renowned athletes, Bollywood and Hollywood celebrities, and famous musicians. While it’s no surprise that the Kardashian-Jenner clan take some top spots on the list, other influential stars may surprise you. Check out the 50 most influential celebrities on social media today.
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#50. Sachin Tendulkar
- Total reach: 74,518,920
--- Twitter followers: 29,922,354
--- Instagram followers: 16,370,780
--- Facebook page followers: 28,225,786
Sachin Tendulkar is a retired cricketer from Bombay, India, and is considered one of the best players in the game. In 2011, the Trust Research Advisory published the Brand Trust Report and ranked Tendulkar has having a stronger brand than Gandhi.
- Total reach: 75,556,395
--- Twitter followers: 29,660,697
--- Instagram followers: 15,667,831
--- Facebook page followers: 30,227,867
Ricardo Izecson dos Santos Leite, informally known as Kaká, is a world-renowned soccer player and the 2007 FIFA World Player of the Year. The nickname Kaká was given by Kaká’s brother, who couldn’t pronounce Ricardo at a young age, and is now used as this soccer star’s social media handle.
#48. Mesut Özil
- Total reach: 75,656,122
--- Twitter followers: 24,162,471
--- Instagram followers: 20,723,478
--- Facebook page followers: 30,770,173
Mesut Özil is a German soccer star who plays for Arsenal and the German national team. According to Pitchside’s Social Player Index, Özil was the most-followed player in the Premier League leading up to the World Cup in 2018.
#47. Avril Lavigne
- Total reach: 75,742,804
--- Twitter followers: 21,645,468
--- Instagram followers: 7,333,317
--- Facebook page followers: 46,764,019
Since her pop-punk debut of “Complicated,” Avril Lavigne has been the target of multiple social media hoaxes and conspiracy theories. Some fans theorize that Lavigne died, and they use inconsistencies in her appearance as evidence to prove the hoax is true.
#46. Alicia Keys
- Total reach: 77,438,586
--- Twitter followers: 30,055,811
--- Instagram followers: 16,385,721
--- Facebook page followers: 30,997,054
Some celebrities often have a large reach on social media when videos of their performances go viral. For example, after the 2019 Grammy Awards, social media blew up as fans shared videos of Alicia Keys’ incredible medley performance.
#45. David Guetta
- Total reach: 78,153,051
--- Twitter followers: 21,340,348
--- Instagram followers: 8,448,574
--- Facebook page followers: 48,364,129
Along with being one of the most influential stars on Twitter, Facebook, and Instagram, David Guetta also has a huge following on Youtube. He has over 20 million Youtube subscribers and over 11.6 billion video views.
#44. Zayn Malik
- Total reach: 78,492,458
--- Twitter followers: 28,429,526
--- Instagram followers: 30,988,342
--- Facebook page followers: 19,074,590
Zayn Malik is one of many celebrities including Kanye West and Justin Bieber who has had at least one social media outburst. Malik recently caused confusion among fans when he went on a profanity-filled tirade on Twitter.
#43. Shawn Mendes
- Total reach: 79,427,054
--- Twitter followers: 22,774,302
--- Instagram followers: 48,871,940
--- Facebook page followers: 7,780,812
Shawn Mendes was discovered after posting clips of himself singing cover songs on the now-defunct Vine, a social media site where users posted six-second videos. Since signing with Island Records, Mendes has toured with the likes of Vance Joy and Taylor Swift.
#42. Amitabh Bachchan
- Total reach: 80,694,071
--- Twitter followers: 37,860,823
--- Instagram followers: 12,970,962
--- Facebook page followers: 29,862,286
Born in Allahabad, India, in 1942, Amitabh Bachchan is an Indian actor known for his film roles and for hosting India’s version of “Who Wants to Be a Millionaire.” In 2018, Bachchan was named the most influential person in India in the YouGov Influencer Index.
#41. Andrés Iniesta
- Total reach: 81,638,616
--- Twitter followers: 24,307,812
--- Instagram followers: 31,146,027
--- Facebook page followers: 26,184,777
Although he’s built a strong following, Andrés Iniesta has made some mistakes on social media. In 2019, the former World Cup Winner posted a picture posing with people in blackface and received backlash from followers and the media alike.2018 All rights reserved.