1930: Bathysphere, Hooverville
Other notable words: daily double, functional shift, gangbuster, mass transit, Mickey Mouse, shouting distance
In 1930, Americans William Beebe and Otis Barton discovered a way to dive deeper than ever before, using an underwater chamber known as a bathysphere. First coined in a 1930 newspaper, Hooverville referred to destitute communities during the Great Depression, blamed largely on the policies of President Herbert Hoover.
1931: Jehova's Witness, skid row
Other notable words: account executive, desegregation, linebacker, microwave, supermarket, trick or treat
Rutherfordites, a name given to Bible students of J.F. Rutherford, leader of the Watch Tower, were renamed to Jehovah's Witnesses in 1931. Skid row was first documented in a 1931 book on American slang that defined it as a place where social misfits congregated.
1932: New Deal, Purple Heart
Other notable words: brownshirt, dogface, power steering, spaceman, tape recorder, zoom lens
President Franklin D. Roosevelt in 1932 pledged the New Deal as a way forward for Americans devastated by the Great Depression. More than 1.8 million people have received the Purple Heart award since its creation in 1932.
1933: Angiogram, barking mad
Other notable words: fast lane, jet engine, lobster shift, natural childbirth, police action, rhythm and blues
Norman Dott of Edinburgh, Scotland produced the first angiogram in 1933, demonstrating a cerebral aneurysm. Author Raymond T. Pierrehumbert referred to the concept of geo-engineering as ‘barking mad’ in 1933.
1934: Analytic philosophy, gestapo
Other notable words: chef's salad, extrasensory perception, mobile home, newscast, one-armed bandit, tweeter
In his 1934 book, "Problems of Mind and Matter," John Wisdom used the term analytic philosophy to describe one who gains new insights into old truths. Adolph Hitler raised the gestapo to the status of an autonomous organization in July 1934, effectively taking over all political police forces in the Third Reich.
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1935: Dust bowl, parking meter
Other notable words: doodle, ecosystem, flash bulb, graphic design, paper trail, rent-a-car
Severe drought and massive dust storms through the 1930s transformed the Midwest and southern Great Plains from fertile farmlands to dust, prompting the coining of the term ‘dust bowl’ in 1935. Also in this year, the world's first parking meter was installed in Oklahoma City.
1936: Anasazi, delta wave
Other notable words: all-points bulletin, blabbermouth, fifth column, hairstyling, panel discussion, Richter scale
Ancient cliff-dwelling Native Americans of the southwest were given the name Anasazi by archeologists in 1936. Identified in the 1930s and coined as a new phrase this year, delta waves are associated with sleep and the release of several hormones.
1937: Blitzkrieg, pizzazz
Other notable words: bubble gum, ice-cream headache, press conference, rat race, senior citizen, trailer park
German blitzkrieg attacks virtually obliterated the Basque town of Guernica in 1937. The editor of the Harvard "Lampoon" is credited by "Harper's Bazaar" in 1937 with coining ‘pizzazz,’ then associated with clothing or drinks.
1938: Electroshock, Rastafarianism
Other notable words: deficit spending, germ warfare, photojournalism, poster child, squad car, thermonuclear
Neuropsychologists Ugo Cerletti and Lucio Bini first experimented with electroshock therapy on a person in 1938. The first known use of the word ‘Rastafarianism’ in 1938 referred to a religion practiced in Jamaica.
1939: Bloody Mary, fancy-pants
Other notable words: cocktail lounge, fearmonger, housing development, off-ramp, shoulder belt, tie-dye
Not welcomed to the dictionary until 1939, the Bloody Mary drink was first created in the 1920s by Fernand Petiot and it evolved from there. The first hyphenated use of fancy-pants as an adjective appeared in the “Coshocton Tribune” in November of 1939.
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