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Melissa G Cabral for Shopify

Melissa G Cabral for Shopify

Stories by Melissa G Cabral for Shopify

Customers waiting to go in at the grand opening of the Jones Road brand cosmetics store in Greenwich Village in New York.
Business & EconomyBusiness & Economy

Black Friday Cyber Monday: How smart brands prep for the biggest sales weekend of the year

Oct 20, 2025

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