25 most popular food and snack brands
From Oreos to Doritos to Reese's Pieces, food and snacks are integral to our lives. We eat them when we're headed to the movies, when we're killing time between meetings, and to fuel up between larger meals. Not all snacks are created equal—some are beloved only by a few, while others are so popular they've become a part of the cultural fabric.
However, many snacks in the latter category have recently lost popularity. According to an April 2025 report from USA Today, major snack manufacturers like General Mills and PepsiCo have experienced a drop in sales this year, likely due to lower consumer confidence and a growing focus on healthy foods. To boost those lagging numbers, certain brands have partnered with celebrities. So far, the results appear promising—Ritz, hyped up by Bad Bunny, and Oreo, fronted by Selena Gomez, performed notably well in the third quarter of 2025 according to parent company Mondelez.
How these trends will impact the snack industry in the long run remains to be seen. For now, Stacker analyzed data from research and analytics firm YouGov to rank the 25 most popular food and snack brands in the United States as of the third quarter of 2024. Brands were ranked based on YouGov's overall positive opinion score, which measures the percentage of positive responses among those surveyed. Scores are also broken down by generation. Some brands appear more than once on this list because YouGov may break the brand down by specific snacks, such as Honey Nut Cheerios or Hershey's Kisses. Parent companies that don't refer to a particular snack or food, like Nabisco or Frito-Lay, were excluded.
Read on for a look at some of the most popular food and snack brands in the U.S.
