How different generations treat their pets

- Millennials: 32% of all pets
- Generation X: 24% of all pets
- Baby Boomers: 27% of all pets

In a survey conducted by American Pet Products Association in December 2020 and March 2021, millennials became the leading pet-owning generation, followed by baby boomers, and then Gen Xers coming in third. For baby boomers, many have grown children and owning a pet can help them feel as though they are becoming parents again. Members of younger generations, such as millennials, are waiting longer than previous generations to start families and as a result, tend to treat their pets as their children. Millennials and Gen Xers spend more money on their pets, especially when it comes to veterinary care.

- Millennials: Dogs: 61%, Cats: 29%, Fish: 9%, Birds: 5%, Hamsters: 4%, Rabbits: 3%, Reptiles or amphibians: 2%, Other: 3%
- Generation X: Dogs: 52%, Cats: 41%, Fish: 14%, Birds: 9%, Hamsters: 4%, Rabbits: 3%, Reptiles or amphibians: 5%, Other: 5%
- Baby Boomers: Dogs: 37%, Cats: 29%, Fish: 6%, Birds: 2%, Hamsters: 0%, Rabbits: 0%, Reptiles or amphibians: 1%, Other: 1%

Based on an online survey conducted by TD Ameritrade between April and May 2020, one thing is for certain—each generation has a thing for dogs, with all three generations opting for canine companionship as their preference when it comes to pet ownership. Being a dog owner comes with a variety of physical and mental health benefits, from improving mood to even lowering blood pressure, making them a popular pet choice. Cats, the second-most-popular pets among the generations, have similar health benefits, although a link between cat ownership and a reduced risk of heart attacks was only found in cat ownership—not dog ownership.

- Millennials: $1,195
- Generation X: $1,100
- Baby Boomers: $926

Being a pet owner definitely comes with a price. A survey conducted by LendingTree in August 2021 showed American pet owners spend an average of $1,163 per year on their furry family members. The funds are spent on food, treats, and even toward social media content. The survey also found that 45% of pet owners would have to take on debt to cover an unexpected purchase, such as a medical expense, of $1,000 or more. For those who participated in the survey, 98% spend an average of $86 per month on their pet and 8% are currently in debt for pet expenses.

- Millennials: 10%
- Generation X: 7%
- Baby Boomers: 3%

Many people underestimate the costs associated with being a pet parent. With the popularization of subscription services across a variety of industries and supply chains, it's no surprise subscription boxes have found their way into the pet world. Luxury accessories and toys have continued to be a large cost associated with pet ownership, with millennial pet owners particularly leaning into the trends. Millennial cat owners spend $915 per year on their pet and are willing to spend up to $2,000 if their pet were to get sick. Among millennials, 40% said they spent money on their pets for social media posts (for instance, buying props or outfits).  Meanwhile, 21% of Gen Xers spent money for social media posts, and just 8% of baby boomers. A survey conducted by LendingTree in 2021 found that baby boomers are least likely to go into debt for their pets and generally spend less on their furry companions than other generations. Pet food and treats accounted for the majority of spending among pet owners with $42 billion worth of sales in 2020.

- Millennials: 75% agree
- Generation X: 80% agree
- Baby Boomers: 75% agree

Millennials have clearly proven they are pet lovers, with 7 in 10 owning their own fur babies—61% being dog pet parents, while 29% own a cat. Millennials view their pets more as children and are the generation most likely to splurge on luxury items for their furry companions. Baby boomers view their pets more as extended family members, while Gen Xers believe their pets can find companionship with other pets. Compared to other generations, Gen Xers are likely to own two dogs.