This story originally appeared on Spokeo and was produced and distributed in partnership with Stacker Studio.
Most socially connected counties in Washington
In today's digital age, social media platforms enable people to bridge geographic distances and connect with their friends, family, and community, no matter where they are. According to a 2022 Gallup and Meta study, at least 1 in 3 people across seven countries, including the U.S., said they used social media to interact with others at least once a day in the past week.
While social media has its drawbacks—such as pulling attention away from other tasks or fostering a problematic comparison culture—it remains a vital tool for helping people stay connected.
A majority of students in grades 3 to 12 said social media helped them develop relationships, learn social skills, and make a positive impact in their community, according to a 2024 report from The Social Institute.
Spokeo compiled a ranking of the most socially connected counties in Washington using 2021 data from Facebook, based on a national analysis. County pairs were ranked by their social connectedness index, which measures the relative probability that two individuals across two locations are friends with each other on Facebook. The social connectedness index is a scaled value up to a billion. Larger indexes indicate a greater share of Facebook friends between county pairs.
#17. Grays Harbor County and San Juan County
- Grays Harbor County population: 77,290
- San Juan County population: 18,566
- Social connectedness index: 38,058
#16. Pierce County and King County
- Pierce County population: 928,696
- King County population: 2,271,380
- Social connectedness index: 99,616
#15. Walla Walla County and Whitman County
- Walla Walla County population: 61,568
- Whitman County population: 48,012
- Social connectedness index: 147,883
#14. Island County and Snohomish County
- Island County population: 86,267
- Snohomish County population: 844,761
- Social connectedness index: 160,149
#13. Yakima County and Kittitas County
- Yakima County population: 256,643
- Kittitas County population: 45,508
- Social connectedness index: 291,857
#12. Whatcom County and Skagit County
- Whatcom County population: 231,919
- Skagit County population: 131,417
- Social connectedness index: 417,741
#11. Kitsap County and Mason County
- Kitsap County population: 277,658
- Mason County population: 68,389
- Social connectedness index: 448,067
#10. Skamania County and Clark County
- Skamania County population: 12,640
- Clark County population: 521,150
- Social connectedness index: 459,061
#9. Lewis County and Thurston County
- Lewis County population: 86,154
- Thurston County population: 299,003
- Social connectedness index: 517,223
#8. Lincoln County and Okanogan County
- Lincoln County population: 11,738
- Okanogan County population: 43,712
- Social connectedness index: 612,748
#7. Clallam County and Jefferson County
- Clallam County population: 77,616
- Jefferson County population: 33,714
- Social connectedness index: 742,279
#6. Adams County and Grant County
- Adams County population: 20,820
- Grant County population: 102,678
- Social connectedness index: 1,333,370
#5. Benton County and Franklin County
- Benton County population: 215,219
- Franklin County population: 99,034
- Social connectedness index: 1,442,530
#4. Pacific County and Wahkiakum County
- Pacific County population: 24,200
- Wahkiakum County population: 4,765
- Social connectedness index: 2,786,381
#3. Stevens County and Ferry County
- Stevens County population: 48,837
- Ferry County population: 7,497
- Social connectedness index: 3,095,926
#2. Douglas County and Chelan County
- Douglas County population: 44,798
- Chelan County population: 79,997
- Social connectedness index: 3,855,540
#1. Garfield County and Columbia County
- Garfield County population: 2,363
- Columbia County population: 4,053
- Social connectedness index: 9,503,042
This story features data reporting by Karim Noorani, writing by Kayla Zhu, and is part of a series utilizing data automation across 46 states.