Because Stacker helps brands republish their owned content as earned media, we get a front-row seat into how brand journalism is being defined in real time.
At Cited, Stacker's inaugural conference for the brand journalism community, 200 senior content and communications leaders gathered to share what they've learned while building storytelling programs in an era being redefined by AI.
You can now read the day's biggest takeaways in our latest report, "The State of Brand Journalism: What 200 Content & Communications Leaders Told Us in 2026."
The report includes insights shared by panelists from brands like Tripadvisor, Ramp, HubSpot, The Points Guy, and Hone Health, discussing topics like:
- How to mine company data to create stories that earn attention
- How to measure and prove the ROI of content
- How to collaborate across teams to improve AI visibility
Throughout all of the conversations, a few things became crystal clear: narrative is more important than ever, and high-quality content is no longer just a nice-to-have. Content that is educational, unique, and held to high editorial standards can drive business results by creating brand affinity and building the authority that drives AI visibility.
What you'll find in the full report
- Real-world examples of brands using company data to break news stories
- A playbook for applying journalistic practices to brand storytelling
- Tips for maintaining brand voice across multiple touchpoints
- Guidance for measuring and proving the business impact of editorial work
- A look at how AI visibility has become part of the content calculus
For a deeper dive into these trends and the others defining the brand journalism world right now, download the full report here.
Why brand journalism is having a moment
At Stacker, we see the power of brand editorial every day in the high-quality content that gets produced by our brand partners and then republished by the hundreds of authoritative publishers in our network.
During his introductory remarks at Cited, Stacker CEO Noah Greenberg explained why this trend has been growing — and why Stacker sits at the epicenter of it.
Watch Noah's full talk here:
