Can you identify 50 famous companies by their logos?
When it comes to branding, a logo is everything. Create a good one, and you have a recognizable icon for your company or organization that will be immediately identifiable. Fall short on the design, though, and you may be subjected to ridicule and derision—or worse, apathy.
It happens time and time again. Take fast-fashion company Zara's rebrand: Even though the brand's overall style remained the same, customers almost universally hated the new, tightly kerned logo. And that's just one recent example. Other losing logos include Slack's controversial rebrand, the London 2012 Summer Olympics, Pepsi's less-than-successful redesign, and Sherwin-Williams' ominous “Cover the World” logo. Redesigns aren't only a PR move, either—they can be big business, with some of the most expensive ringing in at well over $1 million.
But enough with the negativity. What about those logos that are so brilliant you know them in a flash?
Stacker compiled the following list of 50 of the most famous logos of companies, corporations, and organizations for this slideshow quiz. As you click through each slide, see if you can correctly identify the logo. Getting a high score isn't just an accomplishment for you, though—it's also a sign that the graphic designers, advertising executives, and marketers behind these 50 icons did their jobs incredibly well.
Read on to find out how well you know your logos.
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Known for unique packaging and signature stacking, Pringles' logo features a cartoon gentleman known as Julius Pringle. Look closer at the word Pringles on the can, and you'll also see that the dot on top of the letter 'I' is actually a chip!
Delta Air Lines
Although Delta has gone through 20 iterations of its logo since the company was founded in 1928, they have all featured the triangular delta symbol. The brand's signature colors—blue and red—have also never changed.
In 1876, John Deere filed a trademark on its leaping deer that has since become an iconic part of the company's logo. Customers might also be surprised to learn that the vibrant John Deere green wasn't used until 2000.
Penguin Random House
When Penguin Group and Random House merged in 2013, they fused their names into a sleek new typeface logo. Penguin's logo of its animal namesake and Random House's illustrated home are still in use, in addition to the new wordmark.
First created in 2006, the original Twitter bird looked slightly different than today's streamlined version. The company bought the original logo from British designer Simon Oxley for just $15.2018 All rights reserved.